Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]
Posts Tagged ‘adobe target’
Adobe Target Recommendations Designs: Iterating Over $entityN.variable
Adobe Target Recommendations uses the open-source Apache Velocity Engine – with an emphasis on velocity – to retrieve recommendations data. A Recommendations Design is a specialized Target offer populated at runtime with the entities, i.e., products or items, to be displayed. This is done by incorporating Velocity Template Language (VTL) identifiers to denote entity attributes […]
Promote Cross-Sell and Upsell Using Order Confirmation Data and Adobe Target Delivery APIs
Server-Side Order Confirmation Mbox: Unlocking Adobe Target Delivery APIs In today’s marketplace, it’s important to not only stay ahead of competition, but also consumers. Being able to accurately anticipate the needs of your customers and offer relevant product recommendations provides personalized engagement and maximizes cross-sell and upsell conversions. If you’re using Adobe Target, you […]
Perficient Earns 6th Adobe Specialization: Adobe Target
Adobe Target Specialization Perficient has further strengthened our Adobe partnership by achieving specialization for Adobe Target in the Americas region. With existing specializations in Adobe Experience Manager (AEM) Run and Operate, Adobe Analytics, Adobe Commerce, Adobe Manager Sites, and Adobe Marketo Engage, this marks the sixth specialization our team has achieved within the Adobe Experience […]
A Brand Experience Success Story: Building a New Digital Experience
Consumers want and need a reliable digital experience from their healthcare providers. Siloed content and disparate websites can create confusion for patients at a time when clarity and peace of mind are needed most; this disconnect stands to erode confidence in a healthcare brand. Our clinical laboratory client needed to consolidate multiple sites that were […]
Putting Innovation to Work: How Experimentation Can Test Your Design Performance
Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]
Personalization and Relevant Search with Coveo for Adobe
You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]
3 Ways to Guarantee Success in Your Website Personalization
Personalization has been around for a long time and has been one of the hottest buzzwords for the last few years. Why? Because, at the most basic level, it makes sense. Delivering the right experience, with the right content, for the right person, at the right time, when they are most engaged leads to higher […]
Become an Adobe Digital Marketing Expert this April
In my previous post, Locked Down? Learn AEM in April, I talked about how PluralSight’s #FreeApril program gives you access to great training on Adobe Experience Manager. For those of us also working with more than Content Management, #FreeApril provides some great training for you too! PluralSight has great courses on Adobe Analytics and Target […]
Website Performance with the Adobe Experience Cloud
Performance is a critical concern for any web implementation. Users expect high performance, responsive web experiences and will abandon experiences that don’t deliver. Here are some things you need to consider to ensure Adobe solution performance: Scaling of Underlying Hardware Development Best Practices Author Instance Performance Publish Instance Performance Dispatcher Caching Percentage Website Performance […]
1st Party Adobe Launch with ACS AEM Commons
Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]
Early Thoughts on the Adobe Client Data Layer
Last month, Adobe Open Sourced an Event-Driven Data Layer implementation. They call it the Adobe Client Data Layer and you can find it on GitHub: https://github.com/adobe/adobe-client-data-layer The project is currently a tech preview and should not be used in production. However, for the more enterprising among us, it’s fun to investigate bleeding edge solutions from […]