Personalization

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Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.

It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]

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COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models

In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]

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How to Set Your Theme in Microsoft’s Power Apps

You’re ready to dive deep into Microsoft’s Power Apps, but maybe wondering the easiest way to use color schemes throughout your app. You can make your code into more readable and maintainable in just a few easy steps. Themes help with consistency throughout your app and let you easily reference colors while designing. Not only […]

Add the Google Shipping Address Autocomplete Feature in Insite Commerce

Shipping address is a very important data point in online shopping, which is why improving the shopping cart experience with an address autocomplete feature is becoming more common on ecommerce websites. Adding the Google Places Autocomplete API to your online store’s checkout workflow can increase conversion rates, decrease abandoned shopping carts, and result in 20% […]

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Understand How to Create a Successful B2B eCommerce Customer Experience

Personalizing the B2B commerce experience with data is an important strategy for brands to establish as the world looks to digital experience as a top priority for how and where to buy. Join us on Thursday, June 4 at 1 PM ET for a webinar, Personalizing the B2B Commerce Experience Through Data, to look at the […]

To Build Brand Loyalty, Focus on CX and Find a Way to Differentiate Yourself

It’s time to focus on customer experiences (CX). But, how do you differentiate yourself from the pack? According to a digital trends report from Adobe, the answer is…by providing an excellent CX. It beats content marketing, video marketing, and social pages. Why should brands focus on CX? Its official, consumer’s value exceptional experiences and will […]

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Whitepaper: Multisite Personalization Strategy | Cross-community Collaboration

Sitecore community comes together to author Multisite Personalization Strategy guide build off of years of combined experience.

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Become an Adobe Digital Marketing Expert this April

In my previous post, Locked Down? Learn AEM in April, I talked about how PluralSight’s #FreeApril program gives you access to great training on Adobe Experience Manager. For those of us also working with more than Content Management, #FreeApril provides some great training for you too! PluralSight has great courses on Adobe Analytics and Target […]

Resource Tips for Trying Times: Reach Diverse Audiences [Healthcare Series]

We hope you, your family and coworkers are well. This blog is second in a series of tips aimed to strengthen healthcare organizations in practical ways right now. TIP: Communicate to non-English-speaking audiences “We’re all in this together.” That statement has become a standard throughout the COVID-19 pandemic, yet some populations in the U.S. aren’t […]

Join the virtual AWS expert panel about data science

Data Science Virtual Expert Panel Presented by AWS

Join us and our partner Amazon Web Services (AWS) for a virtual Q&A session on Wednesday, April 15. AWS will feature one of our experts to speak on a panel about the evolution and progress being made to solve critical business problems such as customer personalization and forecasting through the use of data science. Perficient […]

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A Good Taxonomy Can Make the Difference

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

What COVID-19 has taught us about the value of data

Digital Lifelines, the Weakest Link and True Personalization—Debrief of Digital and COVID-19 (Wk 1)

Tremendous change continues to happen daily as COVID-19 forces all of us into a new reality. As people practice social distancing and are forced to work from home and stores along with other gathering places close, digital channels become a critical connection to the outside world for us as social creatures. Trends are already emerging […]

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