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Strategy and Transformation

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Purpose Driven Planning #3: The 7 Levels Deep Tool

“If you want to become successful, do more than an average person does in a day” Rob Dahm In order to get a more powerful “why” I’m going to share with you a tool I picked up from Dean Graziosi which truly makes a difference and provides you with a more sophisticated “why” behind your […]

[Podcast] What if You Could Innovate On Demand? An Interview With Andy Hunt of The Hershey Company

In this episode of the What If? So What? podcast, Jim talks with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company about innovation and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value.  Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest Andy Hunt is Manager, Digital Innovation Lab at The […]

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Purpose Driven Planning #2: Key Mindset Shifts

“Work harder on yourself than you do on your job.” Jim Rohn EFFECTIVENESS VS. EFFICIENCY Before moving on with the blog series, we have to go over some of the key mindset shifts you have to make. Let’s talk about effectiveness vs. efficiency. Before learning about what effectiveness is and what efficiency is and stumbling […]

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Why CX and UX Are Critical to Meeting User Intent – Here’s Why #269

In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today […]

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Perficient Releases Exciting Product Information Management (PIM) News

Our product information management (PIM) experts at Perficient are dedicated to enhancing your commerce strategy by leveraging your data to produce quality product content for your users. To continuously deliver on this promise, we’re excited to announce not one, but two resources to assist your PIM strategy, our State of Product Information Analysis Assessment, and […]

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Purpose-Driven Planning #1 – Effectively Organize Your Day For Maximum Productivity And Fulfillment

“Every minute in planning saves 10 minutes in execution.” Brian Tracy Before applying this principle, I learned from Brian Tracy, I was always rushing it. I developed a workaholic mentality which was not doing me any good, and thus I didn’t take any time for planning; I only wrote down fast what I should do […]

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Master Data Management is not Strategy – How to win with a Customer Data Platform 

Customer data platforms are more then Master Data Management solutions. They provide critical business value in today’s digital-first world.

The Importance of Endless Aisles within Your Digital Shelf and Retail Strategy

This past year has completely changed the way consumers shop for products. One of the most popular buying habits is engaging in other is online shopping, which has increased by 44% just in the last year due to COVID-19. Forty-five percent of consumers used home delivery this year and over 90%  utilized buy online, pick-up […]

[Podcast] What If Execution Really is Strategy?

Jim and Kim are back for Season 2 of the What If? So What? podcast! In this episode they share exciting things coming up in Season 2, and discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster.    Listen Now   Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher   Meet the Hosts Jim […]

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Swagger(OpenAPI specification)

Introduction Swagger/OpenAPI specification are the best for design, document and managing Restful API’s.  Since MuleSoft  joined the OpenAPI Initiative of the Linux Foundation,  MuleSoft’s Anypoint Platform explicitly supports Swagger/OAS for describing APIs. MuleSoft Design Center supports importing an OAS 3.0 specification in JSON or ZIP format from the file system. And we can import an […]

The Importance of PIM in Digital Commerce

Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]

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Why Comprehensive Answers to User Questions Are Important – Here’s Why #268

The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]

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