This is the second blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first installment here. This post covers content from the 9:03 mark and ends at 18:47 in the below video. https://youtube.com/watch?v=wsxl6rT7SUQ%3Frel%3D0 With tools like Salesforce Data Cloud and Einstein GPT […]
Strategy and Transformation
Perficient Quoted in Forrester Best Practice Report on Change Resistance To Digital Transformation
Digital transformation is no longer an option; it’s a necessity for organizations striving to stay competitive in today’s fast-paced business landscape. However, embarking on this transformative journey is not without its challenges. One significant hurdle that organizations face is change resistance. The recently published Forrester Best Practice report, “The Realities Of Change Resistance To Digital […]
Manufacturing: Gaining Better Insights to Improve Forecasting and Sales
In this series, hear from Perficient’s Patrick McNamee, Portfolio Specialist, and Chris Kulish, Senior Technical Architect, as they discuss trends in the manufacturing industry and how the Salesforce platform can address business challenges. This post covers content up to the 9:02 mark in the below video. Our team recently attended Salesforce Connections, where they learned […]
Import Data From Merlin to Finish Your Migration to Sitecore
In previous posts, I shared my journey with Sitecore Data Exchange Framework and using Merlin to migrate your site to Sitecore. Learning how to use Merlin was only one part of migrating a site. In this post, I’ll share my powershell script to pull in data from Merlin and populate your content tree. I’ll continue […]
Maximize Growth with Optimizely Tools: A Strategic Approach
In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […]
B2B Medical Device Marketing Is Getting a B2C Makeover
B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]
Using Merlin to Migrate Your Site to Sitecore
In a previous post, I shared my journey with Sitecore Data Exchange Framework. I was excited to use it to create a reusable importer process. In the end, I decided it was not the right tool for me. I ended up using Powershell. In the process of researching site migration tools, I discovered “Merlin”. Merlin […]
Evolving Healthcare: Generative AI Strategy for Payers and Providers
Advances in technology are propelling consumer expectations and options for care. In this swirling sea of change, healthcare organizations continue to explore new ways to improve outcomes and organizational resiliency. One area gaining significant buzz (and a healthy dose of hesitation) is generative AI. With its ability to analyze large datasets, identify patterns and trends, […]
Unleashing Creativity through Constraints
When you hear the word “constraints,” what creative images and stories does your mind conjure up? The word often leads people toward negative thoughts of confinement, limitations, obstacles, or not getting what you want. With this article, though, I want to talk about useful constraints and how they can encourage creativity and innovation. Common Views […]
From Assembly Line to AI: How Generative AI Is Transforming Manufacturing
Lately, new AI tools like ChatGPT have been so impressive that employees are clutching their purse strings. Not too long ago in human history, we were gaping in awe of the revolutionary assembly line and wondering if any of us would ever work again – but look at us now. While there are certainly benefits […]
Top 5 Benefits for deploying a COE
Introduction: Centers of Excellence (CoE), also called “Center of competency” is a multidisciplinary team that includes executive sponsors, key stakeholders, finance representatives, business teams and technical implementation teams. They are fast becoming an integral part of Finance service’s delivery model. Why is CoE important? A 2020 BCG research showed that 70% of digital transformations fall […]
What If the Patient Experience Started Way Before Your Doctor’s Visit?
In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this […]