Digital Transformation

Cloud modernization is the primary driver of digital transformation and impactful business value. Cloud platforms have evolved from core technology to disruptive ecosystems of strategic advantage.  Migration and modernization are vital to reach new markets, deliver innovative products, improve resiliency, reduce costs, and improve customer experiences.  But it’s easy (and common) to lose sight of […]

Many times, in my career when performing QA, I’ve dealt with many times where I’ve felt uncertain about my efforts. Through my work at Perficient—and with the help of my team—I’ve learned over time how to persist and show grit in testing to be able to ensure the highest quality of work delivered throughout a […]

User Acceptance Testing (UAT) is the final stage before launching new functionality.  What should be an exciting time can turn to frustration and exhaustion.  Over the years, I have found tactics that can improve the UAT outcome. UAT involves key business stakeholders validating the system prior to go-live.  My background is primarily around website and […]

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]

Perficient is excited to announce that we have earned the Government Specialization Distinction (Americas) in the new Pega Partners program. Specialized partners are thoroughly vetted by Pega to bring deep vertical knowledge or specialized expertise to clients.  Pega Partners that achieve a Specialization have a demonstrated ability to help customers build more innovative businesses, and […]

AI (Artificial Intelligence) Powered Product People  Have you ever wondered how artificial intelligence can transform not only our lives but also our professions? As someone passionate about technology and digital product development, I have always been intrigued by new tools and how they can improve our lives and careers.  In recent times, artificial intelligence (AI) […]

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

In a dynamic digital landscape, choosing the right Adobe service provider is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. So where do marketing leaders start? Forrester published The Adobe […]

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]

We’re in Our #GrowthEra  It’s a new year, and with that, there is always change. One of those changes is that I’m now leading Perficient’s Salesforce business unit as the Managing Director. I’ve had the opportunity to work in the Salesforce ecosystem for 8+ years with top-notch talent. Our team continues to do amazing work […]

I get a lot of enjoyment from the creative and innovative side of the work I do. Helping clients or my teams break out of the day-to-day and explore the unexpected. I’ve discussed innovation myths before and how to use lateral thinking to expand your pool of ideas in unexpected ways. One of my favorite […]