Strategy and Transformation

If you’re in the world of Oracle Cloud, you are most likely busy planning your big switch to Redwood. While it’s easy to get excited about a new look and a plethora of AI features, I want to take some time to talk about a tool that’s new (at least to me) that comes along […]

This blog was co-authored by Perficient Project Manager: Alicia Lawrence As a global organization headquartered in St. Louis, Perficient is committed to supporting current and future clients by monitoring federal and state regulations and alerting them of changes that may impact them.  In 2024, Perficient published a blog highlighting insights gathered through continuous monitoring a of the […]

Healthcare organizations are managing many challenges at once: consumers expect digital experiences that feel as personalized as other industries, fragmented data in silos slows strategic decision-making, and AI and advanced technologies must integrate seamlessly into existing care models.  Meeting these demands requires more than incremental change—it calls for digital solutions that unify access to care, trusted data, and advanced technologies […]

In my last blog post I addressed how to prepare your team for a unique experience and have them primed and ready for brainstorming. Now I want to cover what actually happens INSIDE the brainstorming session itself. What activities should be included? How do you keep the energy up throughout the session? Here’s a detailed […]

The conversation around artificial intelligence (AI) in professional sectors, whether in law, finance, healthcare, or government, has reached a fever pitch. AI promises to boost productivity, reduce administrative burdens, and unlock new value across knowledge-based industries. Yet, for many organizations, the reality lags behind the rhetoric. Despite high levels of awareness and pilot projects aplenty, […]

If you’re knee-deep in building apps, you already know APIs are the backbone of everything. Testing them? That’s where the real magic happens. For years, we’ve relied on tools like Postman and Insomnia to send requests, debug issues, and keep things running smoothly. But lately, there’s a buzz about something new: Bruno. It’s popping up […]

Brainstorming sessions have a love-hate situation. Half the team is excited, the other half dreads it. The truth is, anyone can be creative, but it doesn’t happen by accident – it takes intentionality. The key is preparation. If people show up cold, they’ll default to routine thinking or recycle old ideas. To break free, our […]

Moments of currency change are where fortunes are made and lost. In January 2026, Bulgaria will enter one of those moments. The country will adopt the euro and officially retire the Bulgarian lev, marking a major euro adoption milestone and reshaping how investors, banks, and global firms manage currency risk in the region. The shift represents […]

Reflecting on this year’s InsureTech Connect Conference 2025 in Las Vegas, one theme stood out above all others: the insurance industry has crossed a threshold from AI experimentation to AI expectation. With over 9,000 attendees and hundreds of sessions, the world’s largest insurance innovation gathering became a reflection of where the industry stands—and where it’s […]

Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]

We’ve all been there. Parents rushing out the door yelling, “Time to go!” Everyone piles into the car only to realize one kid forgot their jacket and the other never combed their hair. Frustrating! But where you feel frustration lies opportunity. An opportunity to communicate better by being explicit with our desires instead of implicit. […]

The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]