Facebook Lead Ads are nothing new to Marketo users. This is a fairly common LaunchPoint integration, and for good reason: Facebook is a prolific source of new leads, and Adobe Marketo Engage is arguably the best product for tracking and nurturing new acquisitions. The documentation for this integration is straightforward enough – it even calls […]
Platforms and Technology
Perficient and Adobe to Host Women in Digital on International Women’s Day
Perficient and Adobe will partner to host the sixth annual Women in Digital panel just before Adobe Summit 2022. This year, we’re excited to celebrate women around the world as we’ll hold our virtual event on International Women’s Day, Tuesday, March 8. In honor of this worldwide celebration, each confirmed attendee will result in a […]
We Can All Learn From Crypto.com’s Hack and Response
We shouldn’t be that surprised. A couple of weeks ago, Crypto.com, one of the fastest-growing cryptocurrency platforms, was hacked on January 17, 2022. One area mentioned by the company as an issue was a gap in its multi-factor authentication (MFA) system. A statement issued by Crypto.com on January 20th said, “transactions were being approved without […]
How to Improve Your Organization’s Customer Experience in the Age of Digital Insurance
As customer expectations around how to purchase insurance online evolve, it’s crucial for insurance carriers to create online purchasing experiences that exceed expectations and drive revenue and growth opportunities for their organizations. To do this the right way, insurance carriers will need to evaluate their current ecommerce strategy to ensure they’re meeting both business goals […]
3 Insightful Videos to Better Understand Oracle EDM
“A picture is worth a thousand words” is an adage that rings very true to those of us who are vision-driven learners. Simply hearing and reading about a solution is usually not enough. Many of us “need to see to believe” the benefits being promised by any solution. Oracle and Perficient understand this concept very […]
Amazon Connect & Okta Single Sign On (SSO)
Okta is a secure, user-friendly, customizable solution for allowing authenticated access to your applications. By choosing Okta, one of the world’s largest authentication services, developers can significantly reduce the overhead involved with application security risks, maintenance, and building a scalable solution from scratch. Choosing Okta as an authenticated platform simply allows users to log in […]
Application Modernization Pillar #4: Application Migration
In this blog post, we’ll explore application migration and its role in application modernization. Read about the first, second, and third pillars of application modernization. Historically, enterprises wanted to move applications to the cloud because they wanted flexibility, scalability, or the predictable pay-as-you-go cost structure that cloud providers offer. Now, they want environments that enable […]
DevOps & CICD
DevOps & CICD This story is set out not too far, year 2015 in Santa Clara, California. A well-established IT provider was submitting a response to multi-million-dollar RFP. This company was in business for years and had well established waterfall model execution process. There typical delivery model looked very similar to the diagram shown below. […]
10 Questions & Answers About Using Virtual Agents for Medical Information Sharing
In our recent webinar, “Improve Medical Product Information Sharing With Virtual Agents,” Prabha Ranganathan, Kari Blaho-Owens, and Nico Frantzen discussed the ways that implementing virtual agents in life sciences companies’ call center operations can help to promote pharmacovigilance and more effectively service customers. Below are some of the questions we answered during the webinar and some that […]
[Part 2 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]
Application Modernization Pillar #3: Cloud Modernization
In this blog post, we’ll explore cloud modernization and its role in application modernization. Read about the first and second pillars of application modernization. Cloud adoption can have an impact on many types of modernization, including infrastructure and application. It shouldn’t be done in a vacuum (i.e. only modernizing your business processes but not your […]
Key Cloud Trends to Watch in 2022
2021 was a big year for the cloud industry. Due in part to the ongoing Covid-19 pandemic, organizations have found value in moving to the cloud for things such as transitioning to remote work because some model of hybrid work is here to stay for many workers. Most of the major cloud providers all boasted […]