In 2020, Google broke digital marketing. Okay, broke is a tad dramatic. However, the news to purge 3rd party cookies did leave many digital marketers in shock. Soon after, Apple announced a shift to focus on protecting consumer privacy and eliminating IDFA and Safari’s use of cookies. The end felt near. Yet, the chaos brought […]
Digital Marketing
Don’t Sell – Understand Your Customers’ Needs to Buy! 8 Steps to Integrating Audience Insights
The available data we marketers have at our fingertips at every moment is monumental. Even three years ago, understanding your customers was much harder than today. But the mountains of PowerPoint decks and vlookup-filled spreadsheets don’t necessarily tell you what your customers need and want from your products and services. That’s where we can leverage […]
Adobe Summit 2022: What You Can Expect from The Digital Experience Conference
If you’ve heard great things about Adobe Summit but not experienced it, this is your chance to see what it’s all about. Summit is virtual again this year – and free – for everyone to attend! This three-day global virtual event begins March 15. With a well-crafted agenda of more than 200 sessions, training workshops, […]
Integrating LinkedIn and Marketo
Integrating LinkedIn and Marketo can help seamlessly capture leads from LinkedIn and sync them automatically to Marketo to trigger marketing automations, add to a nurture campaign, or alert a sales rep. Utilizing the integration between LinkedIn and Marketo can help you reach the professional audience you’re looking for. There are two different native Marketo LaunchPoint […]
Case Study: Driving SEO Results with Wix
As part of Wix’s ongoing efforts to support their clients’ SEO needs, Wix contacted Perficient to perform an independent third-party assessment of the platform’s SEO capabilities. Rather than simply doing another dry analytical competitive comparison Perficient and Wix agreed that the best approach would be for Perficient to participate in optimizing a site built on […]
Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?
Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]
Planning For Marketo: The Discovery Process [Part 2 of 2]
Planning For Marketo In Part One of ‘Planning For Marketo: The Discovery Process’, we posed three sets of hard-hitting questions to ask of your organization in order to plan for resource expenditure to hit the ground running with your new Adobe Marketo instance. Whether you’re a member of Marketing, Sales, or IT, planning ahead for […]
Planning For Marketo: The Discovery Process [Part 1 of 2]
Planning For Marketo Planning for Marketo sounds like an obvious thing to do. However, getting your ducks in a row when setting out to stand up a new Adobe Marketo Engage instance can be daunting. With Marketo being such a powerful platform that can be configured in countless ways for all types of marketing strategies, […]
9 Pitfalls Marketo Docs Didn’t Prepare You For: Integrating with Facebook Lead Ads via LaunchPoint
Facebook Lead Ads are nothing new to Marketo users. This is a fairly common LaunchPoint integration, and for good reason: Facebook is a prolific source of new leads, and Adobe Marketo Engage is arguably the best product for tracking and nurturing new acquisitions. The documentation for this integration is straightforward enough – it even calls […]
There is No Secret Sauce: Put Financial Services Customers First and You Will Grow
TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]
Beyond Email in Marketo: Let’s Talk SEM to Extend Your Reach
It’s no surprise that when you think of Marketo you think of Email first. But Marketo is so much more than that. It’s the perfect tool for tracking the true ROI of your entire marketing efforts, so why do so many brands fail to use Marketo to its full potential? Part of the issue is […]
[Part 2 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]