Journey Science is all about leveraging data to understand your customers and tailor their experience. Experience Maps, Journey Maps, and Service Blueprints are all critical tools for Journey Science. But how do you determine which to use for your purpose? Here’s a quick rundown: Experience Maps are umbrellas that illustrate a broad human experience. They […]
Digital Marketing
Marketo Lead Scoring: Go Beyond Basic
Better Lead Scoring = Better Conversations Show me a sales team that has the spare time to decipher ambiguous MQLs worthy of attention, and I’ll show you a double rainbow. Can it happen? Yes. Does it happen often? Hardly. Insert: Adobe Marketo Engage lead scoring that goes beyond a basic configuration. When it comes to […]
Qualitative Research Methods and When to Use Them
When you’re thinking about starting a journey mapping exercise, creating personas, or just learning about your customers, gathering qualitative data is a great starting place. There are two primary data gathering approaches: Quantitative data allows for calculation and measurement. Common types of quantitative data gathering include surveys, experiments, and measurable observations. Qualitative data is used […]
Adobe Summit 2022: Top 5 Recommended Sessions for Adobe Marketo Engage
Adobe Summit is just around the corner, and I’m excited. As someone who has used Marketo for nearly a decade, you may wonder why I still get excited for Adobe Summit every year. To put it simply, those golden nuggets. There are so many different aspects to Marketo Engage, how to set up campaigns, evolving […]
What Rises from the Ashes of 3rd Party Cookies
In 2020, Google broke digital marketing. Okay, broke is a tad dramatic. However, the news to purge 3rd party cookies did leave many digital marketers in shock. Soon after, Apple announced a shift to focus on protecting consumer privacy and eliminating IDFA and Safari’s use of cookies. The end felt near. Yet, the chaos brought […]
Don’t Sell – Understand Your Customers’ Needs to Buy! 8 Steps to Integrating Audience Insights
The available data we marketers have at our fingertips at every moment is monumental. Even three years ago, understanding your customers was much harder than today. But the mountains of PowerPoint decks and vlookup-filled spreadsheets don’t necessarily tell you what your customers need and want from your products and services. That’s where we can leverage […]
Adobe Summit 2022: What You Can Expect from The Digital Experience Conference
If you’ve heard great things about Adobe Summit but not experienced it, this is your chance to see what it’s all about. Summit is virtual again this year – and free – for everyone to attend! This three-day global virtual event begins March 15. With a well-crafted agenda of more than 200 sessions, training workshops, […]
Integrating LinkedIn and Marketo
Integrating LinkedIn and Marketo can help seamlessly capture leads from LinkedIn and sync them automatically to Marketo to trigger marketing automations, add to a nurture campaign, or alert a sales rep. Utilizing the integration between LinkedIn and Marketo can help you reach the professional audience you’re looking for. There are two different native Marketo LaunchPoint […]
Case Study: Driving SEO Results with Wix
As part of Wix’s ongoing efforts to support their clients’ SEO needs, Wix contacted Perficient to perform an independent third-party assessment of the platform’s SEO capabilities. Rather than simply doing another dry analytical competitive comparison Perficient and Wix agreed that the best approach would be for Perficient to participate in optimizing a site built on […]
Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?
Mask mandates are being lifted across the country. California, New Jersey, Connecticut, Delaware, Oregon, Illinois, and Rhode Island have announced plans to lift their statewide mask mandates or school mask mandates, and more states have indicated they will revisit mask requirements in the near future. If you have been holding back on making investments to […]
Planning For Marketo: The Discovery Process [Part 2 of 2]
Planning For Marketo In Part One of ‘Planning For Marketo: The Discovery Process’, we posed three sets of hard-hitting questions to ask of your organization in order to plan for resource expenditure to hit the ground running with your new Adobe Marketo instance. Whether you’re a member of Marketing, Sales, or IT, planning ahead for […]
Planning For Marketo: The Discovery Process [Part 1 of 2]
Planning For Marketo Planning for Marketo sounds like an obvious thing to do. However, getting your ducks in a row when setting out to stand up a new Adobe Marketo Engage instance can be daunting. With Marketo being such a powerful platform that can be configured in countless ways for all types of marketing strategies, […]