Digital Marketing

This is a big deal The tech landscape is always evolving. In the history of computing, there have been three major shifts that completely changed how we view technology and its usefulness to society. Those include: Graphical User Interfaces The Internet Mobile (and social media on mobile i.e. Facebook, Twitter, Instagram and more recently TikTok) […]

DEI (Diversity, Equity, and Inclusion) has not only become one of the hottest business buzzwords in recent years, it’s also become a contributor to sales and employee retention. More of our clients are investing in DEI programs, whether to cultivate happier and healthier employees, bring more varied perspectives and experiences, or demonstrate their commitment to […]

We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. This conference brings together top B2B voices to share their insights on all things digital, eCommerce, and omnichannel through keynote presentations, workshops, and roundtable discussions. Perficient will be on […]

It’s a story as old as time. You work hard to build a great site. You have all the right properties – with descriptive names – that the content authors recognize and know how to use. Everything is going according to plan. The site is good. Life is good. The client is happy. Then BAM! […]

One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta.  It was an afternoon of good information, discussion, and networking.  For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community.  More importantly … why […]

Thought leaders build credibility and trust by creating content that showcases deep knowledge and unique perspectives. However, the writing process can be time-consuming and labor-intensive (and not all thought leaders are strong writers). That’s where AI writing assistants come in. With cutting-edge large language models like OpenAI’s GPT-4, content creators can now streamline the process […]

The Era of Generative AI is Upon Us “The Age of AI has Begun” – states Bill Gates regarding the recent surge of AI tools and AI capability. If you have not read this article, it’s an extremely informative read and really we can’t disagree. We’ve already been seeing real innovation in generative AI, especially […]

For the scenario of independent deployment of your NextJs static site, say in an automated deployment, one missing piece is a way to push the SSG site into Vercel. Here I provided a simple deployment script using the Vercel CLI of the static site in the XM Cloud project. Code: # Set up variables with […]

Adobe Edge Delivery Services (previously Next-Gen Composability or Project Franklin) is a relatively new offering from Adobe that accelerates content velocity, delivers high-impact experiences at a high performance, and greatly reduces time-to-market. The idea behind the technology is relatively straightforward: empower users where they are, and they don’t need to worry about the usual concerns […]

Omnichannel is critical, but it can only help so much  Presenting the customer with a sleek and functional experience for online shopping is a top priority for leading retailers, making omnichannel retailing a key strategy in the industry. Omnichannel retail ensures a brand presents consistently across all customer-facing channels. However, omnichannel retailing alone has not […]

Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with […]

As businesses strive to stay ahead in today’s competitive market, innovation and creativity have become crucial elements of success. However, the traditional process of content creation can be time-consuming and resource-intensive, leaving little room for experimentation and innovation. This is where Artificial Intelligence comes in. Generative AI is a groundbreaking technology that is transforming the […]