Digital Marketing

One week ago, Optimizely and Perficient worked together to organize a roadshow event in Atlanta.  It was an afternoon of good information, discussion, and networking.  For those of you who did not get a chance to attend, here is a summary of why these events are so important for the community.  More importantly … why […]

Thought leaders build credibility and trust by creating content that showcases deep knowledge and unique perspectives. However, the writing process can be time-consuming and labor-intensive (and not all thought leaders are strong writers). That’s where AI writing assistants come in. With cutting-edge large language models like OpenAI’s GPT-4, content creators can now streamline the process […]

The Era of Generative AI is Upon Us “The Age of AI has Begun” – states Bill Gates regarding the recent surge of AI tools and AI capability. If you have not read this article, it’s an extremely informative read and really we can’t disagree. We’ve already been seeing real innovation in generative AI, especially […]

For the scenario of independent deployment of your NextJs static site, say in an automated deployment, one missing piece is a way to push the SSG site into Vercel. Here I provided a simple deployment script using the Vercel CLI of the static site in the XM Cloud project. Code: # Set up variables with […]

Adobe Edge Delivery Services (previously Next-Gen Composability or Project Franklin) is a relatively new offering from Adobe that accelerates content velocity, delivers high-impact experiences at a high performance, and greatly reduces time-to-market. The idea behind the technology is relatively straightforward: empower users where they are, and they don’t need to worry about the usual concerns […]

Omnichannel is critical, but it can only help so much  Presenting the customer with a sleek and functional experience for online shopping is a top priority for leading retailers, making omnichannel retailing a key strategy in the industry. Omnichannel retail ensures a brand presents consistently across all customer-facing channels. However, omnichannel retailing alone has not […]

Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with […]

As businesses strive to stay ahead in today’s competitive market, innovation and creativity have become crucial elements of success. However, the traditional process of content creation can be time-consuming and resource-intensive, leaving little room for experimentation and innovation. This is where Artificial Intelligence comes in. Generative AI is a groundbreaking technology that is transforming the […]

In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready […]

Why Accessibility Matters The global population has a significant number of people with disabilities, which includes physical, cognitive, psychological, and sensory impairments. It is estimated that around 20% of the population has a disability. That`s over one billion people and they are potentially not able to use your website unless you have made it easily […]

Conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It’s one of the key metrics for measuring the ROI of the products or services.   By improving the conversion rate, businesses can increase […]

PPC advertising or simply Paid Advertising is the fastest way to promote your products or services to a targeted audience. But in today’s marketing world, throwing some dollars into your campaigns will no longer bring results – website traffic, conversions, purchases, etc.   Paid marketing can be very effective when it is optimized properly. In fact, […]