Digital Marketing

Welcome back to our Universal Design Principle Series! In this edition, we dive into the principle of “Simple and Intuitive Use,” a cornerstone in the quest for inclusive design. Join us as we explore the significance of simplicity in creating user-friendly products and environments that can be easily understood and utilized by individuals of diverse […]

This is the second part of our series in which we’re discussing the increasing need to build trust among healthcare consumers. The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, including healthcare. This means building strong, ongoing relationships with consumers and members will be more critical […]

A few weeks back, I wrote about key trends that would impact the medical device world in 2024. This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med […]

Optimizely CMS comes with a package called Episerver.Forms that enables you to incorporate easy to build forms within a CMS website. There is a built in form container that supports standard built in form elements like input fields, checkboxes, radio buttons, select lists, buttons etc. And just like any other feature, Episerver Forms also come […]

According to research from the analytics and opinion-polling firm Gallup, Americans’ faith and trust in their institutions are on the decline. Even the healthcare industry, which has long enjoyed some of the highest trust ratings among the public, has also seen a drop in consumer confidence. Gallup’s data shows that Americans’ trust in the healthcare […]

If you’ve worked with Optimizely CMS, you might be pretty familiar with TinyMCE. Its the amazing rich text editor that works seamlessly with Optimizely CMS. And some of you may have worked with some or other form of customization with it in projects, be it adding additional styles, work with different plugins, format the toolbar […]

Our organization recently went to Wonderla Amusement Park for a unique team-building experience and a fantastic roller coaster experience. There, we learned about togetherness and surprising lessons in teamwork. This blog summarizes our incredible day and the insightful lessons from this out-of-the-ordinary organizational excursion.    There was a buzz of excitement and expectation in the […]

Embarking on the path to mental well-being often requires more than self-reflection; it necessitates professional guidance and support. For individuals facing psychological and psychiatric disabilities, the accessibility of mental health services becomes paramount. In our next installment, we will unravel the intricacies of “Talkspace,” a mental health app that brings professional support to fingertips. Tailored […]

In the digital age, where technology seamlessly integrates into our daily lives, mental health apps play a pivotal role in providing support and fostering well-being. For individuals facing psychological and psychiatric disabilities, the quest for emotional balance becomes an essential aspect of their journey. Enter “Daylio,” a personalized mood journal that transcends conventional note-taking, offering […]

In the fast-paced landscape of today’s business environment, organizations are constantly evolving to meet the ever-changing needs of their customers. However, the traditional Customer Relationship Management (CRM) systems that once served as the backbone for managing customer data and interactions are now struggling to keep up. Recently, Perficient hosted a roundtable discussion with marketing leaders […]

WordPress, which began as a blogging platform, is now one of the most popular content management systems on the web. Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice […]

Balancing work and play is crucial for maintaining a healthy work environment in the fast-paced world of deadlines and meetings. Our office recently took a refreshing break from the routine and embarked on an outing to Club Cabana, an amusement park that seamlessly blends work and play. Our colleagues, divided into two spirited teams, Team […]