Digital Marketing

  Cognitive disabilities can pose significant challenges in managing daily routines and schedules, but the power of assistive technologies is making a remarkable difference. In this blog post, we’ll explore the role of digital planner apps in the lives of individuals with cognitive disabilities, showcasing how these tools empower them to regain control, stay organized, […]

Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]

Google Enhanced Conversions is a feature in Google Ads that allows advertisers to measure and track the performance of their online campaigns more accurately. It helps in improving the attribution process by giving more in-depth insights into how different conversion events contribute to the overall conversion value. With Enhanced Conversions, advertisers can capture and measure […]

Assistive technology has transformed the educational landscape by ensuring that individuals with disabilities have equal access to learning opportunities. Among the various forms of assistive technology, interactive learning tools stand out as versatile and powerful aids. These tools are designed to accommodate a wide range of learning styles and abilities, making education more inclusive and […]

  In today’s fast-paced world, technology has become an integral part of our lives, serving as a powerful tool for communication, entertainment, and productivity. However, it’s important to recognize that technology can also be a game-changer for individuals facing cognitive disabilities. Brain training apps, a subset of assistive technologies, have emerged as a promising solution […]

Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing. Salesforce is helping demystify those notions and build trust with the […]

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. But it’s a simple fact: Healthcare blogs provide significant opportunities to connect with your audience and drive conversions. If your healthcare organization […]

In the dynamic realm of content management, workflow management emerges as the linchpin to ensure that the right content finds its way to the right audience at precisely the right moment. Workflow systems are indispensable for streamlining content creation, review, and publishing processes, ensuring efficiency and accuracy. In this blog post, we’ll delve into the […]

In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in […]

Last week, Perficient attended the largest AI event in the world, Dreamforce, in San Francisco. During the three-day conference, 40,000 Salesforce partners, clients, and vendors got together to hear from Salesforce leadership, industry experts, clients, and a handful of celebrities, as well as get hands-on experience with the Salesforce platform.   Fueled by generative AI, IDC […]

Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for […]