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Digital Marketing

Daylio: your personal mood journal

In the digital age, where technology seamlessly integrates into our daily lives, mental health apps play a pivotal role in providing support and fostering well-being. For individuals facing psychological and psychiatric disabilities, the quest for emotional balance becomes an essential aspect of their journey. Enter “Daylio,” a personalized mood journal that transcends conventional note-taking, offering […]

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Customer Data 360: Perspectives from Marketing Leaders

In the fast-paced landscape of today’s business environment, organizations are constantly evolving to meet the ever-changing needs of their customers. However, the traditional Customer Relationship Management (CRM) systems that once served as the backbone for managing customer data and interactions are now struggling to keep up. Recently, Perficient hosted a roundtable discussion with marketing leaders […]

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New Year’s Resolution: Say Goodbye to WordPress

WordPress, which began as a blogging platform, is now one of the most popular content management systems on the web. Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice […]

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Balancing Work & Play: Team Outing at Club Cabana

Balancing work and play is crucial for maintaining a healthy work environment in the fast-paced world of deadlines and meetings. Our office recently took a refreshing break from the routine and embarked on an outing to Club Cabana, an amusement park that seamlessly blends work and play. Our colleagues, divided into two spirited teams, Team […]

Customizable Learning Platforms for Seizure Disabilities

Customizable learning platforms play a crucial role in ensuring that individuals with seizure disabilities have equal access to education. These platforms are designed to be flexible, accommodating various learning styles, preferences, and unique needs associated with seizure disorders. Here’s a closer look at the features and benefits of customizable learning platforms in the context of […]

Rapid Response Healthcare Blogging: Blog Fast, Blog Smart, Blog Well

Blogging is a great way to establish your healthcare organization and your providers as thought-leaders in the communities you serve. But as your audience members come to trust your organization, they will look to you as a trusted resource when healthcare issues arise in the news. That’s where rapid response comes in. Rapid response blogging […]

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Assistive Technology and Expanding Employment Opportunities for Individuals with Seizure Disability

In the pursuit of inclusive and equitable societies, the intersection of educational assistive technology and employment opportunities plays a pivotal role, especially for individuals with seizure disabilities. Empowering individuals through education and leveraging assistive technology in the workplace not only fosters independence but also opens doors to diverse and fulfilling career paths. In this blog […]

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Communication Aids for Seizure disabilities

  Communication is a fundamental aspect of human connection and expression, yet for individuals with seizure disabilities, challenges in verbal communication can present significant barriers. The advent of assistive technology has ushered in a new era of possibilities, offering an array of communication aids designed to empower those facing seizure-related communication challenges. In this blog […]

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Smart Home Adaptations for Seizure Disabilities

For individuals living with seizure disabilities, the home environment plays a crucial role in fostering safety and independence. Thanks to advancements in smart home technology, creating a seizure-friendly living space has become more achievable than ever. In this blog post, we will explore the transformative impact of smart home adaptations on the lives of those […]

Kayla Brown and Marlana Voerster at HCIC 2023

Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders

I recently had the pleasure of attending HCIC – The Healthcare Internet Conference with Perficient’s Senior Healthcare Strategist, Kayla Brown. Kayla and I were both invited to speak at the conference, and, while we were there, we took full advantage of the great learning opportunities that always arise with the industry comes together. Kayla spoke […]

Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And […]

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Seizure Disabilities and the Transformative Role of Assistive Technology

For individuals living with seizure disabilities, the unpredictability of seizures can present unique challenges in daily life. However, with the advent of assistive technology, there is newfound hope and empowerment. In this blog post, we will explore the world of seizure disabilities, the impact they have on individuals, and how interacting with assistive technology can […]

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