Content Marketing

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

After the introduction of AEM Core Components, custom component development has been drastically changed. In some use cases, there is zero customization and core components can be directly used for authoring. Even in those situations, the custom component is needed. It can be quickly built by extending the existing core components. Thus, the development cost […]

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of  departmental structure—they are asking for your help. […]

Optimizely’s Digital Recognition As a Leader We are proud to announce that Optimizely, a Perficient partner, was recognized by industry-leading analyst firms as a Leader. After numerous recent acquisitions, the new Optimizely has positioned itself as a stand-out platform. For instance, the recent Forrester research report stated that Optimizely offers strong experimentation and analytics capabilities, […]

AEM is a proven framework for application delivery. Intuitive authoring features and HTL (formerly Sightly) driven content views make it easy to put together pages served from an AEM environment. The standard component strategy is great, but AEM offers more flexibility in how you use authored content. AEM Content Services allows authored content to be […]

The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]

Many of today’s digital experiences are powered by intelligent content management and marketing automation platforms that deliver personalized content to individuals based on their unique profile, behavior and interests. This is a huge leap forward from the traditional one size fits all approach, where everyone gets the same content no matter who or where they […]

In this blog post, I’m going to walk you through the mindset and method of creating beneficial training and reference materials for new resources…even if you’re new, too! There have been multiple instances in my career where I’ve been tasked with creating training, reference, and promotional materials for others. Depending on the situation, the audience […]

One of the strong features of Adobe Experience Manager (AEM) is creating UI content using the content authoring capability with Core Components.  As contents are created, they are stored in a Jackrabbit Oak repository as resources, which is then fetched and rendered as HTML content.  When out-of-the-box content authoring components do not suit the needs […]

According to a 2020 Forrester study, 1.4 days are lost per week due to information workers creating, reading, or searching for information related to their job. The speed at which data is being created and received is simply outpacing the ability to access, process and act on it. And even if your organization has digitized […]

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

Sitecore recently (Q1 2021) acquired Boxever CDP. This is a marketer-focused digital optimization solution that is a definitive step forward in Sitecore’s move to SaaS. If you have been hearing about Sitecore Experience Edge and Content Hub, like me, you are likely seeing the puzzle pieces come together. I wanted to take a deeper look. […]