Data + Intelligence

Although the traditional model has served us well, customers now have exceptionally high expectations for service in an eCommerce experience. Despite the complexity of building product catalogs, developing a headless frontend with top-tier UX, promotion engines, and segment-based personalization, customers still expect high-quality information delivered instantly, in a way that minimizes the time required to […]

Salesforce Agentforce Empowers Teams With AI-Driven Sales, Service, and Marketing Customer expectations are higher than ever in an always-on, always-connected world. To meet these demands, your teams need intelligent tools, real-time data, and seamless automation. Enter Salesforce Agentforce—a powerful suite of assistive and autonomous AI agents designed to transform sales and service experiences. Why Agentforce? […]

Even highly capable teams with solid plans can fall into the same ol’ traps. It’s not really our fault, human biases are hardwired into all of us. Awareness helps, but under pressure and tight deadlines, it’s tough to recognize these mental pitfalls in the moment. Seven Common Human Bias Problem Areas Optimism Bias – Wanting […]

Imagine you are retrieving an API key/Bearer token from an external system to make a new callout to another external system. But there is one issue: you cannot determine when the new callout will take place, so you need to store the token value somewhere in your org for later use. Probably you will be […]

Data is Everywhere but Actionable Insights Remain a Challenge According to Salesforce, 94% of business leaders believe they aren’t getting enough value from their data.   Marketers want to personalize at scale. Sellers crave visibility into buying signals and win themes. Service agents need contextual understanding. Business leaders demand connected reporting for smarter decisions.   Yet disjointed […]

Overview Opal is Optimizely’s AI assistant designed to accelerate and enhance the entire marketing workflow. Integrated natively across OptimizelyOne, Opal helps teams ideate, plan, generate, manage, and optimize content more intelligently and efficiently. This post outlines key features, current capabilities, upcoming enhancements, and how Opal fits into the broader AI powered content lifecycle. Opal leverages […]

Choosing a provider is one of the most personal decisions in healthcare. Yet, one in five consumers abandon healthcare organizations due to poor digital experiences. In our recent webinar “Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience,” healthcare leaders explored how AI-powered search, recommendations, and personalization are redefining the “Find Care” experience. […]

We’re excited to share that Perficient has been named the Gold Globee® Winner for Best Artificial Intelligence (AI) Service Provider in the 2025 Globee® Awards for Artificial Intelligence. The prestigious recognition highlights our leadership in delivering responsible and scalable AI solutions that are transforming businesses across various industries.  “The 2025 winners reflect the innovation and […]

After highlighting the key benefits of the AI Assistant for enterprise analytics in my previous blog post, I am sharing here a demo of what it looks like to use the AI Assistant. The video below demonstrates how a persona interested in understanding enterprise projects may quickly  find answers to their typical everyday questions. The […]

At Perficient, we believe in celebrating the people behind our success. Today, we proudly spotlight Juan Cardona Ramirez, a Technical Consultant and leader of our Latin America Data Sub-Practice. Since joining in 2023, Juan has consistently demonstrated a remarkable blend of technical expertise, strategic thinking, and genuine client dedication.  Based in Medellín, Colombia, Juan brings […]

We are thrilled to announce that Perficient has been recognized in Forrester’s recent report, “The Connected Product Engineering Services Landscape, Q2 2025.” Forrester defines connected product engineering services providers as:   “Firms that conceive, design, develop, launch, and scale new connected (or embodied) products that combine a physical product with digital applications to directly deliver new […]

Asking questions about data has been part of Oracle Analytics through the homepage search bar for several years now. It did that with Natural Language Processing (NLP) to respond to questions with various automatically generated visualizations. What has been introduced since late 2024 is the capability to leverage Large Language Models (LLM) to respond to […]