Many of today’s digital experiences are powered by intelligent content management and marketing automation platforms that deliver personalized content to individuals based on their unique profile, behavior and interests. This is a huge leap forward from the traditional one size fits all approach, where everyone gets the same content no matter who or where they […]
Machine Intelligence
Automate Everything: Using Adobe Sign with Power Virtual Agents and Power Automate – Part 3 of 3
The Automate Everything series was written by Rebekah Williamson and Taylon Hammons In a work from home world, companies are moving toward paperless operations. The process of printing forms, delivering them to clients, and scanning them back in is a thing of the past. Save paper, time, and money by shifting to an all-digital approach. By leveraging […]
Automate Everything: Generate an Agreement in Adobe Sign from a Word Template (.DOCX) – Part 1/3
The Automate Everything series was written by Rebekah Williamson and Taylon Hammons In a work from home world, companies are moving toward paperless operations. The process of printing forms, delivering them to clients, and scanning them back in is a thing of the past. Save paper, time, and money by shifting to an all-digital approach. […]
Federal Reserve and Other Banking Agencies Extend Comment Period for Artificial Intelligence
Perficient highlighted in a blog more than a month ago that the five federal financial institution agencies were seeking public comment to understand the public’s views on the use of AI by financial institutions in their provision of services to customers. Board of Governors of the Federal Reserve System (The Fed) Consumer Financial Protection Bureau […]
FDA Approves Marketing of AI/ML Device To Find Colon Cancer
The Impact of Colon Cancer According to the National Institutes of Health (NIH), colon cancer is the third-leading type of cancer death in the United States. Cancer in the colon usually starts from polyps or other precancerous growths in the rectum or the colon (large intestine). As part of a colorectal cancer screening and surveillance […]
Bank Regulators Seeking Comments on the Use of AI and ML in the Industry
Background: The five federal financial regulatory agencies are gathering insight on financial institutions’ use of artificial intelligence (AI) and machine learning (ML). The five federal agencies are: the Consumer Financial Protection Bureau (CFPB), the Federal Deposit Insurance Corporation (FDIC), the Federal Reserve Board (Fed), the National Credit Union Administration (NCUA) and the Office of the […]
Why Google’s SMITH Algorithm Is an Important Event for SEO – Here’s Why #262
Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, Jessica Peck, Senior Analytics Consultant at CVS, joins Eric to discuss what Google’s SMITH algorithm is and why it […]
Overview of FDA’s AI/ML-Based Software as a Medical Device Action Plan
In a landmark effort to both guide and spur artificial intelligence (AI) and machine learning (ML) development in the medical field, the US Food and Drug Administration (FDA) has released an Artificial Intelligence/Machine Learning (AI/ML)-Based Software as a Medical Device (SaMD) Action Plan. Background The plan was created by the FDA’s Digital Health Center of […]
Patterns of Customer Experience
This is the first in a series of posts around patterns in customer experience as it pertains to omnichannel customer service. Background My wife and I are currently in the midst of a move to a smaller house that is more accessible. We are starting with a somewhat open slate and using an architect to […]
4 Ways Chatbots Can Improve the Car Buying and Ownership Experience
The use of chatbots is exploding across almost every consumer vertical. When done correctly, chatbots increase efficiency while also delivering better customer experiences. Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges […]
Why GPT-3 Is an Important Development in AI – Here’s Why #258
Many topics around Artificial Intelligence have been discussed for quite some time. What if there was an AI machine that could help us write content, summarize content, or draft emails? Wouldn’t you want to use it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the […]
Legacy Healthcare CRM: Understanding Why It Needs to be Different
Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities. My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm. Today, healthcare marketing […]