Customer Experience + Design

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

When you hear the word “carousel,” the first thing that might come to mind is sitting in the saddle of an ornamental horse, riding in a circle and waving to onlookers as you pass by. If you had the experience of watching a carousel, you know that carousels provide a repetition of visual information until the ride comes to an end. Similar to the carnival version, website carousels are also a […]

In the first blog article of this series, I wrote about my own recent healthcare journey. After undergoing life-saving lung surgery, there I was: in a hospital bed, grateful to be alive and recently off my ventilator — shades of the film “Alien” if you’ve never had the pleasure. And all I had on my […]

Contact Centers are a critical component of every business as it is an entry point for its customers and a pivotal factor in creating a public image. Having a poor and frustrating customer experience can not only turn away existing customers but prevent future growth. The Amazon Connect Health Check can help with identifying subpar […]

As healthcare strategists, the first thing we tell our clients is that all healthcare consumers are on a journey. The story goes something like this: they’re told they or a loved one has a condition, they research and learn more about it, and then they decide to reach out for help. It’s at that inflection […]

A lightning web component (LWC), a new Salesforce module increasing in popularity, allows us to bundle HTML markup and CSS styles into custom HTML elements. However, to understand and utilize an LWC correctly, we need to understand the following: How to create a basic LWC Composition and communication with events in an LWC Reactivity in […]

Ah, product groups and families. There is a great debate (at least in my mind) around how to handle product families and their product children, specifically within your ecommerce platform. I’ve seen it handled two different ways, and while there aren’t any “right” answers, there are some considerations when potentially bundling items on your ecommerce […]

Using a framework to reach your vision or goal   The Ideal Consultant defined by the picture-frame strategy A common framework for achieving a goal or vision is the picture-frame.  In my first two blogs, we looked at two different examples of being an “Ideal” consultant.  How did I derive the baseline for what is […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

While everyone knows that companies were moving at a rapid pace to enable commerce solutions in recent years, no one could have expected the dramatic impact the global pandemic has had on businesses in the last 18 months. Businesses were quickly forced to re-think priorities for online commerce and digital enablement and were required to pivot to new channels much faster than anticipated.    Manufacturers and […]

Planning a trip to another country typically requires a checklist of items, such as having a working cell service to make local calls and cash on hand (in local currency). These tasks ensure we can be self-sufficient when doing things such as calling a cab, buying a snack, contacting family or friends, and more. This […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]