Customer Experience + Design

What is Accessibility? Accessibility is the practice of making your website usable for everyone. If the technology is accessible, each user can interact with it in ways that work best for them. The standard guidelines for web content accessibility are organized around four principles The Web Content Accessibility Guidelines (WCAG) are organized by four main principles, These four principles […]

The final step in the CMS price transparency legislation is due January 2024 and requires that health plans ensure that their members have access to accurate cost of care tools that show total procedure costs for an episode of care. These 3 major shifts will happen operationally due to price transparency:   The “Plan Design […]

Throughout history and across cultures, women have been forbidden from opening bank accounts, owning property, and taking out loans. Fortunately, most societies today don’t legally bar women from partaking in these tasks, but the ancient history of shutting doors on women seeking greater financial control has left an undeniable gender gap in the world of […]

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

There’s been a lot to say about the cost transparency legislation that came out a few years back from CMS. The final step in the legislation is due January 2024 and requires that health plans aka “payers” ensure that their members have access to far more robust and accurate cost of care tools. These enhanced […]

For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]

Overcoming Barriers The barriers to entry for electric vehicles (EV) feel overwhelming for most Americans. Not only are current models priced well above the average consumer’s financial ability, but they also require home charging and accessibility to public charging stations that are yet to be mainstream. When consumers invest in EV and home charging stations, […]

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

On the link bellow you will find a list of websites ready and designed to enhance automation testing skills and to practice with different technologies.   Automation Testing_ Demo websites to practice or test your skills

Optimizely Content Delivery API To build Optimizely pages and blocks on a website, we use C# MVC razor helpers in the Optimizely Content Management System (CMS). Now, we can utilize CMS in a headless manner using the Optimizely Content Delivery API, meaning that all pages and blocks are produced by reading JSON data returned from […]

In our first blog in this series, Blockchain: The Secret Sauce to Supply Chain Visibility, we covered why visibility is so crucial in the supply chain for all parties and gave examples of firms using distributed ledgers to help improve customer service, reduce inventory costs, provide proactive status updates, and help mitigate risk. Per our […]

Lean UX and UI are inspired by the Lean Startup methodology and focus on using quick, iterative design cycles to validate design decisions and make improvements based on user feedback. In the Lean UX process, designers work closely with stakeholders, developers, and users to rapidly prototype and test design ideas. The goal is to validate […]