Customer Experience + Design

I’m not sure who came up with the “Fail Early” concept associated with rapid prototyping. It seems like a negative sale or a glass-half-empty approach. I can’t help but think it would be easier to sell stakeholders on a program that is geared to “succeed sooner,” rather than “fail early.” It might just be semantics, […]

What You Missed in Salesforce News — April 16, 2018 Salesforce Acquires Mulesoft and Announces Integration Cloud Think About the “Who”: Tips for Using Change Management for a Successful Transition to Lightning The Need for a Seamless Shopping Experience Dealing with the Disengaged: Transforming Unhappy Staff into Productive and Engaged Employees Pardot Introduces Emoji 8 […]

Is healthcare shifting its focus to the patient and making emotional experience a priority? What to know Healthcare practitioners are developing two contradictory goals; improve the health of the population, while reducing costs. Organizations are presently struggling to remain above the profit margin because the healthcare system was designed and developed to increase revenue by […]

Two questions. Do you invite friends over to your place when it is a mess, or do you clean it up first? Are people encouraged to walk on a sidewalk before the cement is dry? Search engine marketing (SEM) before user experience (UX) might not be the best decision for your bottom line. SEM is […]

Have you heard of omnichannel retail? If not, you’ve probably experienced it. In today’s market, retail businesses must provide their customers with a seamless shopping experience from online to in-store so that they can turn browsers into loyal buyers — and do it faster than the competition. Many retailers have been able to leverage Salesforce […]

Unless your name is James Bond, you might not want your name applied to everything you do. Ethical guidelines for UX research The importance of ethics in user experience (UX) research cannot be understated. UX research ethics are in place to protect your participants, but they also serve another very important purpose. You want to […]

Think about how you organize the utensils in your kitchen. It’s easy for you to find a spoon because you know where you put them. You put them in a place that makes sense to you. When you have relatives over, and they want a spoon, they would know to look in the kitchen, but […]

The options you have when developing the various aspects of your website can be endless. Sometimes everyone in a team meeting wants to voice an opinion. Sometimes all the opinions are different. In the spirit of efficiency and effectiveness, how can we move forward with decisions and not get bogged down? Your user experience (UX) […]

The Case for RPA Building a robotic work force with Robotic Process Automation (RPA) software sounds like something from the future, but it has already been a growing force in modern companies. Integrating two incompatible systems is one of the long-time challenges solution engineers face. Too often, we are left with workflows that require employees […]

Anyone thirsty and near Denver, CO, on May 8, 2018? How about a cold brew and some details about how you too can transform your supply chain / business operations and disrupt your industry with Blockchain? To set your company apart from the others, you’ll need to operate in an integrated customer focused ecosystem. Suppliers […]

In day 2 of Adobe Summit, I saw some great innovations and new features in the AEM Assets platform which together solve the most difficult challenges of Digital Asset Management.   Bringing AI to DAM   Today’s general session highlighted a new capability which I believe is as much of a revelationary step forward in […]

It goes by different names – microcopy, interface copy, and UX writing, to name a few. It’s the text that guides your customers through interactions with your site or app, and it often gets a lot less attention than the bigger pieces of information that we usually think of when we say “content.” But form […]