Customer Experience + Design

Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart.  Scott has produced The Marketing Technology Landscape chart since 2011.  The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc.   While the chart […]

Increasing amounts of companies are tirelessly working on ways to capitalize on their use of virtual reality and its friend in technology, augmented reality. The current options are predominantly for entertainment purposes such as; designing advanced video games, 3-D movies, and more. However, with multiple opportunities focusing around visual, augmented reality has the chance to […]

🕙 It’s almost time!     In just under a week, on April 24th, I will be presenting at the next Ask the Community Expert session about AEM Content Reports. I previously covered AEM Content Reports in my post New From Perficient Digital: Content Reports in AEM. This webinar will go deeper and show you […]

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

I’m not sure who came up with the “Fail Early” concept associated with rapid prototyping. It seems like a negative sale or a glass-half-empty approach. I can’t help but think it would be easier to sell stakeholders on a program that is geared to “succeed sooner,” rather than “fail early.” It might just be semantics, […]

What You Missed in Salesforce News — April 16, 2018 Salesforce Acquires Mulesoft and Announces Integration Cloud Think About the “Who”: Tips for Using Change Management for a Successful Transition to Lightning The Need for a Seamless Shopping Experience Dealing with the Disengaged: Transforming Unhappy Staff into Productive and Engaged Employees Pardot Introduces Emoji 8 […]

Is healthcare shifting its focus to the patient and making emotional experience a priority? What to know Healthcare practitioners are developing two contradictory goals; improve the health of the population, while reducing costs. Organizations are presently struggling to remain above the profit margin because the healthcare system was designed and developed to increase revenue by […]

Two questions. Do you invite friends over to your place when it is a mess, or do you clean it up first? Are people encouraged to walk on a sidewalk before the cement is dry? Search engine marketing (SEM) before user experience (UX) might not be the best decision for your bottom line. SEM is […]

Have you heard of omnichannel retail? If not, you’ve probably experienced it. In today’s market, retail businesses must provide their customers with a seamless shopping experience from online to in-store so that they can turn browsers into loyal buyers — and do it faster than the competition. Many retailers have been able to leverage Salesforce […]

Unless your name is James Bond, you might not want your name applied to everything you do. Ethical guidelines for UX research The importance of ethics in user experience (UX) research cannot be understated. UX research ethics are in place to protect your participants, but they also serve another very important purpose. You want to […]

Think about how you organize the utensils in your kitchen. It’s easy for you to find a spoon because you know where you put them. You put them in a place that makes sense to you. When you have relatives over, and they want a spoon, they would know to look in the kitchen, but […]

The options you have when developing the various aspects of your website can be endless. Sometimes everyone in a team meeting wants to voice an opinion. Sometimes all the opinions are different. In the spirit of efficiency and effectiveness, how can we move forward with decisions and not get bogged down? Your user experience (UX) […]