What You Missed in Salesforce News — April 16, 2018
- Salesforce Acquires Mulesoft and Announces Integration Cloud
- Think About the “Who”: Tips for Using Change Management for a Successful Transition to Lightning
- The Need for a Seamless Shopping Experience
- Dealing with the Disengaged: Transforming Unhappy Staff into Productive and Engaged Employees
- Pardot Introduces Emoji
- 8 Tips for Raising Your Customer Service Standards
- Einstein Account-Based Marketing Just Got Even Smarter
- Lightning Platform: The Fast, Easy & Fun Way to Build Apps & Empower Everyone
It’s impossible to keep up with all the developments and breaking news that surround Salesforce. Luckily, you’ve got us. Here are some of the top stories of the past week.
Salesforce aficionados’ ears perked up last week with the acquisition of MuleSoft for $6.5B, and even more so when the fastest-growing software company on the globe announced Integration Cloud, a solution that directly impacts the future of Salesforce in a big way. Keep reading
As many of us think about how to move our companies to Lightning successfully, change management is especially important. The phrase “change management” means lots of different things to different people. In this example, it meant thinking about what it would take to roll out Lightning in a way that would ensure our users adopted it. Keep reading
Businesses leveraging the two technologies together would now be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, and drive brand loyalty and growth.
Have you heard of omnichannel retail? If not, you’ve probably experienced it. In today’s market, retail businesses must provide their customers with a seamless shopping experience from online to in-store so that they can turn browsers into loyal buyers — and do it faster than the competition. Many retailers have been able to leverage Salesforce to provide that desired experience, letting them connect every part of their business on a single, intelligent platform with consistent branding and theming, both digitally and IRL (in real life, for the non-Millennials). Keep reading
Disengaged employees, however, are sometimes the result of improper management. It’s important to remember that the workplace culture has to be continually monitored and managed to ensure that the right attitudes flourish. It’s never too late to introduce your teams to a new approach, one that encourages engagement in the company’s transformation. With the right approach, your team will feel empowered to contribute positively to the end result. Keep reading
No doubt that you’ve seen an emoji living in various subject lines inside your inbox lately. Fun fact: Did you know using emoji have been shown to increase email open rates? And, as more of our communication becomes text-based, emoji are one of the key ways you can express emotions that words may not quite capture and are quickly becoming a part of all kinds of communications both professional and personal. They can also add a fun and unique personal touch to your marketing campaigns. Keep reading
Instead of being the reactionary function of the past, customer service has become a means of competitive differentiation — a way to proactively enhance customers’ experiences. The pressure is on for companies to deliver on sky-high expectations, and by being on the frontlines, customer service teams can pave the way for companies by building long-lasting relationships with customers. So it’s time to review your current customer service standards and see where your service team can improve and make a deeper impact to the customer experience. Keep reading
If you’re new to Einstein Account-Based Marketing it’s built on Salesforce and gives marketers the ability to leverage Salesforce platform features like AI, and Analytics. To extend the power of the solution, we’re excited to announce a new partnership with Demandbase. Demandbase will be the newest addition to our amazing suite of AppExchange partners who provide additional ways to expand your Einstein Account-Based Marketing solutions. Keep reading
The fourth industrial revolution is transforming the way we live and work but it’s also driving massive demand to deliver new applications and experiences. To keep up with the pace of change, IT and business leaders are reimagining their partnership and building apps faster than ever before with visual development tools, open frameworks and managed services that empower everyone from business users and admins to professional developers. Join us to learn what top Salesforce customers are building on the Lightning Platform to go beyond CRM and transform all kinds of critical business processes into modern apps.