Customer Experience + Design

Haven’t you always wanted to be able to test the content that is engaged the most? Your main navigation, maybe? SCORE Snippets are not new but a recent enhancement makes them legen… wait for it, … dary!

Last week, our content center team partnered with Amazon Web Services (AWS) to provide a comprehensive Amazon Connect Immersion Day for users in Kansas City. Taking You from “What If” to “What Now” The Amazon Connect Immersion Day events empower organizations to unleash the full potential of their AWS services. The goal of the event […]

Previously, I discussed mobile wayfinding for medical centers. Today, I want to examine what mobile wayfinding truly is. Wayfinding describes enabling navigation through a building or campus. Historically, wayfinding consisted of static directional signage, design, and typography to enable clear pathfinding to get from point A to point B. Technology has redefined wayfinding to include […]

Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]

Back in February, I made a post reviewing training resources that were available to new content authors. Since then, Sitecore has released 18 new courses for Marketers, Administrators, and Developers on their eLearning portal that cover a variety of topics on the platform. While I cannot speak to the developer and technical training, I was […]

Office 365 has become one of the top hosting platforms for SaaS for companies of all sizes.  The traditional Microsoft Office Product Suite has been the go-to desktop productivity set for many decades and as Microsoft has adjusted their (often confusing) bundled Office 365 licensing packages and pricing models, it is becoming increasingly attractive for […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Every single customer interaction with your brand has an impact on sales, retention, […]

Health-related content helps to educate and support consumers-patients throughout various touchpoints in their journey. Whether it be to research symptoms/self-diagnose, understand what a condition is and its causes, or identify how to prepare for a diagnostic procedure or treatment, etc., there are many digital interactions that can occur. Proving, the importance of increasing web traffic […]

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]

Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]

I created three videos with instructions on how to create a domain, an object store, and a document class with associated property templates and choice lists. However, all of these tasks assume you’ve installed, configured, and deployed the Content Platform Engine (CPE). Future videos will demonstrate how to do that. In the meantime, if you […]

Teams that take the Product Backlog seriously are more effective, which means paying more attention to the backlog and collectively ensuring a common understanding of: What is required? why is being done? when it needs to be delivered? In this blog, I’ll explore ideas presented by Mike Cohn from Mountain Goat Software, about getting teams […]