Offering health information or education on flagship websites increases the number of touchpoints with consumers-patients-members who are researching online during various stages of their patient-member journey. This content may exist in multiple forms and to varying extents in terms of how comprehensive it is. It can help with providing key information that educates consumers-patients and […]
Customer Experience + Design
Changing the Perception of Auto Dealers
A big problem in the automotive industry is distrust of auto dealers. This is an issue that is highly discussed but almost never addressed. 87% of Americans dislike car shopping at dealerships. 61% feel they’re taken advantage of while there (Jazel Automotive). I bet this percentage would be even higher if all of these shoppers […]
Customer Loyalty vs Customer Experience
I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]
Dynamic Dropdowns in AEM Content Fragments
In this post, I’ll show you how to easily and cleanly create a dynamic dropdown in an AEM Content Fragment Model driven by an ACS AEM Commons Generic List. What are Content Fragments? But first, what are Content Fragments? Content Fragments are a powerful feature in Adobe Experience Manager (AEM) for managing structure content. Each Content […]
AB Testing Shared Content with SCORE Snippets
Haven’t you always wanted to be able to test the content that is engaged the most? Your main navigation, maybe? SCORE Snippets are not new but a recent enhancement makes them legen… wait for it, … dary!
Recap: Amazon Connect Immersion Day Event
Last week, our content center team partnered with Amazon Web Services (AWS) to provide a comprehensive Amazon Connect Immersion Day for users in Kansas City. Taking You from “What If” to “What Now” The Amazon Connect Immersion Day events empower organizations to unleash the full potential of their AWS services. The goal of the event […]
What is Mobile Wayfinding for Medical Centers?
Previously, I discussed mobile wayfinding for medical centers. Today, I want to examine what mobile wayfinding truly is. Wayfinding describes enabling navigation through a building or campus. Historically, wayfinding consisted of static directional signage, design, and typography to enable clear pathfinding to get from point A to point B. Technology has redefined wayfinding to include […]
Automotive Brands are Digitally Cannibalizing Themselves
Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]
Author Training Resources Follow-up: Sitecore’s New eLearning Offerings
Back in February, I made a post reviewing training resources that were available to new content authors. Since then, Sitecore has released 18 new courses for Marketers, Administrators, and Developers on their eLearning portal that cover a variety of topics on the platform. While I cannot speak to the developer and technical training, I was […]
Office 365 Tenant to Tenant Migration Overview
Office 365 has become one of the top hosting platforms for SaaS for companies of all sizes. The traditional Microsoft Office Product Suite has been the go-to desktop productivity set for many decades and as Microsoft has adjusted their (often confusing) bundled Office 365 licensing packages and pricing models, it is becoming increasingly attractive for […]
Essentials for Your Digital Strategy: Be Grounded in Your Mission
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Every single customer interaction with your brand has an impact on sales, retention, […]
Increase Healthcare Provider Web Traffic And Patient Acquisition
Health-related content helps to educate and support consumers-patients throughout various touchpoints in their journey. Whether it be to research symptoms/self-diagnose, understand what a condition is and its causes, or identify how to prepare for a diagnostic procedure or treatment, etc., there are many digital interactions that can occur. Proving, the importance of increasing web traffic […]