Previously, I discussed mobile wayfinding for medical centers. Today, I want to examine what mobile wayfinding truly is.
Wayfinding describes enabling navigation through a building or campus. Historically, wayfinding consisted of static directional signage, design, and typography to enable clear pathfinding to get from point A to point B.
What if your website could quickly and easily provide your members and patients with personalized answers and other information they want and need? Would you reduce inbound call inquiries? Solidify your position as a go-to source for information? Enlighten consumers with the knowledge to help them be healthier?
Technology has redefined wayfinding to include using digital tools to satisfy today’s consumer expectations. This is commonly called “mobile wayfinding.” In the context of healthcare, modern-day wayfinding offers a digital gateway to navigating a hospital’s buildings and grounds, including inter-campus navigation. Given the ubiquity of smartphones, tablets, and laptops, it is now easier than ever for people to explore their surroundings.
The demand for mobile wayfinding is driven by the adoption of mobile devices. In 2017, 67% of the US population used a smartphone. That number is expected to increase to 72% by 2021.
Mobile wayfinding offers expanded solutions to provide people with customized, up-to-date, interactive information. Wayfinding application options are now available that help with on-demand navigation (think Google Maps, which so many people have come to rely on), and have become the norm in the eyes of consumers.
To learn more about how mobile wayfinding can enhance the patient experience at your site and increase your ROI, you can click here or download the complete guide below.