Self-service communities open the Salesforce platform up as a place to do business with your customers, past just providing support. Saving Human Agent Time = Saving Company Money Implementing a self-service community is an easy recommendation when customer have questions like, “How do I reduce support or call center costs?” or “I’m concerned about agent […]
Digital Experience
5G: A New Frontier of Connectability
5G is here! Well, kind of. Industry-leading telecommunication companies Verizon and AT&T both initiated preliminary 5G services in late 2018. Right now the service is more about bragging rights and who can bring the technology to the table first. The important race begins now, since the technology is a reality. 5G is the fifth generation […]
Top DAM Features in Adobe Experience Manager Assets
At Adobe Summit, Elliot Sedegah and Josh Ramirez took us through the exciting new features in Adobe Experience Manager Assets, which is Adobe’s Digital Asset Management product. Assets has been in the market for a long time and has built up a strong list of features over the years. In this post, I will share […]
Reimagining the Future of Customer Experiences
Brenda Bown, Microsoft’s GM for Business Applications and Power Platform, talked during Adobe Summit about Adobe and Microsoft’s partnership. She walked through how Microsoft Azure helps deliver unique and immersive customer experiences. Adobe and Microsoft announced a partnership a couple of years ago to integrate Adobe and Microsoft products on Azure. Microsoft’s Business Applications include […]
Welcome to Adobe Summit!
The Perficient Digital team has descended on Las Vegas for Adobe Summit. Today, we’re attending Partner Day to hear about Adobe’s coming plans for 2019 / 2020. Everyone at Perficient Digital is excited to talk about Perficient Digital’s expertise in the Adobe and Digital Experience, including Summit Bot! We hope you join us […]
Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites
B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]
Phygital – It’s More than a Buzzword
Two weeks ago I spoke at the annual SPECS Show. The retail-focused conference was centered on the physical aspects of running a retail business today, but there was also a dedicated track for discussions around digital trends. I gave a presentation on how digital and physical can meld, aka, PHYGITAL. Buzzwords aside, customer behavior trends […]
How Adobe Experience Cloud Impacts Customer Experience: Pt 2
In How Adobe Experience Cloud Impacts Customer Experience, Part 1 of our review of Adobe Experience Cloud, we highlighted all the capabilities available in the Adobe Experience Cloud. In part 2, we break down the cloud platform to the individual Adobe products. As we said in part 1, you can buy the entire Experience Cloud for […]
How Adobe Experience Cloud Impacts Customer Experience: Pt 1
In less than a week, Adobe will hold its annual Adobe Summit – Digital Experience Conference in Las Vegas where more than 15,000 people are expected to attend and learn about Adobe Experience Cloud. We often hear people at our clients say, “we are buying Adobe”, without really specifying what Adobe product they are purchasing. […]
The Customer Experience Capabilities Model
Today we are introducing our Customer Experience Capabilities Model. This model shows a different view of our CX Platform Framework that we published in a July 2018 blog post Why you need a CX Platform Framework. Our CX Capabilities Model is shown in the picture below and can be used for a variety of purposes. […]
Building Social Media Partnerships Matters. Here’s Why.
Brands traditionally use social media to promote content and engage with their audience. But how can strategic partnerships fit into your social media strategy? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain how building strategic social media […]
Meet Perficient’s Chief Strategists: Mark Polly
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]