Customer Experience

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Ecommerce means “the business of buying and selling things over the Internet.” Many businesses use ecommerce to reach out to clients all over the world and grow their sales. Ecommerce has several business models. Let’s review the most common models: Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B)   Business Buyer Consumer Buyer Business Seller […]

Obsession is often misconstrued in many forms, but when it comes to your customers, it’s seen as a competitive advantage that helps your organization develop personalized content for your buyers. It can also help your business to curate customer journeys so focused on the customer that you’ll never feel as though you’re missing the mark […]

Perficient’s Amazon Connect Experience (PACE) solution amplifies the power of Amazon Connect with several added features and managed services. As we continue to develop and customize our software to your needs, we will post blogs with new features and processes we have added, changed, or fixed. To learn more about PACE, visit our dedicated landing […]

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

Back in May, we wrote about how various factors were converging to put a world of hurt on auto lenders. Auto loan originations hit a record high during the pandemic, total outstanding debt grew, and constrained inventory and pent-up demand drove new and used car prices (and monthly payments) to record highs. We highlighted the […]

Buy now, pay later (BNPL) is a type of point-of-sale installment loan that partners with retailers to allow consumers to pay for their purchases in multiple equal payments. One could consider it the “layaway of the digital age,” except unlike with layaway, the consumer does not have to pay in full before taking their purchase […]

A significant driver for needing to change platforms is when your business undergoes a significant digital transformation effort. Typically, a company chooses to undertake a digital transformation because they need to change the experiences their customers have with their brand. Usually, that means some amount of change in systems in order. Reason #5: Your Business […]

The automotive industry is acutely focused on electrification and defining new standards for emissions. Until recently, electric vehicles were costly to develop and buy, leaving OEMs and customers uncertain of their future potential. Many new technology startups have disrupted the automotive industry by innovating new technologies, reducing battery prices, and creating the potential of commercializing […]

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

The pandemic flipped the script on much of healthcare, and the industry is still grappling with the impact on post-pandemic life. In the hospital world, this is as true for philanthropic departments as it is for clinical care. There is a lot of change in the air, from demographics and giving patterns to use of […]