SEO

John Dietrich and Eric Enge on Here's Why Enterprise SEO is Different

Why Enterprise SEO Is Different – Here’s Why #246

Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are.  Don’t […]

Eric Enge and Jessica Peck on Why Google Uses Machine Learning

Why Google Uses Machine Learning – Here’s Why #245

Machine learning is always a hot topic in the search community, and there is still confusion on how and why Google uses machine learning in their search algorithms. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning.  […]

Woman Talking to a Phone

Mobile Voice Usage Trends in 2020

How much do people use voice commands with their devices, and what do they use them for? We wanted to know, so for the fourth year in a row, we asked over 1,000 people (1,123 this year) how they use voice, when they use it, and why. If you want a snapshot of how voice […]

Eric Enge and Matt Ruud on Why SEO Must Be an Essential Element of Your Site Migration

Why SEO Must Be an Essential Element of Your Site Migration – Here’s Why #243

Site migration can be a daunting task for many SEOs, but it can also be done strategically. The site migration process can also offer an excellent opportunity to fix your website foundation. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Matt Ruud share primary considerations from an SEO perspective that […]

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Eric Enge Recognized as Top Digital Marketing Influencer

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry […]

Why You Should Know About The New Google Page Experience Signal

Why You Should Know About the New Google Page Experience Signal – Here’s Why #242

On May 28th, 2020, Google announced that they were adding a new ranking algorithm called the Google Page Experience, which incorporates some new page experience metrics in their ranking factor. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge walks us through this algorithm update and shares advice to get you prepared […]

Eric Enge on Why Voice Search May Not Be As Big As You Think It Is

Why Voice Search May Not Be As Big As You Think It Is – Here’s Why  #241

Google I/O has claimed that in the U.S. on mobile apps and Android, one in five queries, or 20% of our queries, are voice queries. Amazon has sold over 100 million devices with Alexa built-in. Is voice search really dominating the search industry? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]

Why You Need To Leverage Google Trends

Why You Need to Leverage Google Trends – Here’s Why #239

Google offers many great tools for digital marketers including this free tool that can help us find data on the latest search trends to get through this COVID-19 pandemic. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares some tips on how you can use Google Trends to get some marketing […]

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Do Links Still Matter for SEO in 2020?

Here are the results from the fifth of our “Links as a Ranking Factor” studies. We conducted the first of these studies in May 2016 and have been tracking the same query set over time to measure any material shifts in the role of links. In this year’s study, we also expanded our examination of […]

Why You Need To Deal With Bad Links

Why You Need to Deal with Bad Links – Here’s Why  #238

You’ve received many bad links to your site and worry if they’ve negatively affected your SEO. Is it time to clean up all those links, and how should you start? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains when and how you should deal with bad links.  Don’t miss […]

Why Content, Links, And Urls Are Key To Javascript For Seo

Why Content, Links, and URLs Are Key to JavaScript for SEO – Here’s Why #237 

Google has made Googlebot evergreen as of May 2019, which improves rendering capacity significantly, including JavaScript rendering, JavaScript processing, and processing speed. But does it mean Google will also understand JavaScript on your page? In this episode of the award-winning Here’s Why digital marketing video series, Mats Tolander joins Eric Enge to explain why content, links, and […]

Why Your Website Can Reflect Your Organizational Dysfunction

Why Your Website Can Reflect Your Organizational Dysfunction – Here’s Why #236

Organizational dysfunction is supposed to be an internal issue within an organization. But how can website visitors sense it by just visiting the website? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Brian Weiss explain how organizational dysfunction impacts users on your website and how you can fix it.  […]

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