SEO

Eric-Enge-Duane-Forrester-cx-and-ux-are-critical-to-meeting-user-intent-here's-why

Why CX and UX Are Critical to Meeting User Intent – Here’s Why #269

In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today […]

The Powerful Link Between Accessibility, SEO, and Google

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

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Why Comprehensive Answers to User Questions Are Important – Here’s Why #268

The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]

Introducing Digitally Accessible Experiences: Why it Matters and How to Create Them, a Guide

Using the internet has become a daily activity for us, to the point where, without the internet and its services, it can become difficult to perform tasks that are necessary for making it through our day. This is often the case for users living with disabilities when online experiences are poorly designed for accessibility – […]

Eric-Enge-Duane-Forrester-Google's-focus-on-user-intent-matters-to-you-here's-why

Why Google’s Focus on User Intent Matters to You – Here’s Why #267

Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified […]

Eric-Enge-Duane-Forrester-Google's-broad-core-algorithm-updates-relate-to-user-intent-here's-why

Why Google’s Broad Core Algorithm Updates Relate to User Intent – Here’s Why #266

Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between […]

Everything-you-know-about-link-building-for-local-search-is-wrong

Why Everything You Know about Link Building for Local Search Is Wrong – Here’s Why #265

Most of what you read about link building or hear at conferences isn’t helpful. And when you narrow that down to link building for local search, it’s even more challenging to find useful information. In this episode, Greg Gifford, SearchLabs’ Vice President of Search, joins Eric Enge to share the differences between local link building […]

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Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264

As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]

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Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263

We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]

Watercolor of human brain

Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

Improving your Google Search Result with SXA

Improving the way your search result appears in Google and other search engines is paramount to driving users to your site. This blog post will show you how to display review scores in your search result using Sitecore’s SXA. How can this drive business for you? Why would you want to surface this information to […]

Here's Why Google's SMITH Algorithm Is an Important Event for SEO

Why Google’s SMITH Algorithm Is an Important Event for SEO – Here’s Why #262

Google has been investing heavily in machine learning and its language processing capabilities for quite some time to help improve overall user experience and satisfaction. In this episode of the award-winning Here’s Why digital marketing video series, Jessica Peck, Senior Analytics Consultant at CVS, joins Eric to discuss what Google’s SMITH algorithm is and why it […]

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