Adobe Summit 2021 is fast approaching and promises to offer numerous sessions on products across the Adobe Experience Cloud suite. Perficient is excited to present this year with MonkeySports on its Magento 1 (M1) to Magento 2 (M2) migration process during the session Upgrading to Higher eCommerce Sales and Efficiency. Magento Commerce is a scalable […]
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How Nearshore Software Development Can Still Work in Highly Regulated Industries
Nearshore software development empowers companies across all industries to accelerate digital initiatives while reducing cost. Time zone compatibility, real-time communication, availability of skilled teams, and cultural alignment are some of the most cited benefits of working with nearshore partners. However, companies within certain industries may be more hesitant to incorporate a nearshore delivery model into […]
Innovative: The Business Value of Experience Design (Part 5 of 8)
This is the fifth in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of innovation: Bringing diverse and fresh ideas and perspectives to help the organization think differently, differentiate and future-proof its investments. […]
Hip On HIPAA: Pushing Back to Use Patient Data
As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]
The Power of User Intent Matters for SEO – Here’s Why #261
Eric Enge has been doing Here’s Why videos alone for two years now. Many people have been wondering what happened to Mark Traphagen. In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen returns to discuss user intent and why it is critical to creating high-performing content for both SEO and site […]
Why Commerce Should be the Key to Your Digital Transformation
The customer is your business’ number one priority because they are your main source of revenue and drive you to the next step in your success. Customer expectations are frequently changing and more customers are relying on digital processes for their commerce efforts due to their fluidity. Businesses must digitally transform to keep up with […]
Perficient Listed in Forrester Now Tech: Application Modernization and Migration Services Report
Enterprises have been modernizing and migrating applications from on-premise, legacy systems to the cloud for years. But it’s not always easy. Legacy technologies usually mean legacy knowledge and custom-built processes, databases, and solutions that easily break and lead to unnecessary downtime. Moving these legacy applications to the cloud requires adequate planning and a service provider […]
Hacking Human Nature: Behavioral Economics and Sitecore Strategy
Why Understanding and Accommodating Human Behavior Can Lead to Outstanding Digital Experiences When I first started working on website projects on the Sitecore platform, it felt like every other day I was discovering a new capability. I don’t know how many times in the first few months I thought to myself, “Cool! We can do […]
Rev up Your Digital Game in the Automotive Industry for a Post-COVID-19 World
Covid-19 transformed customer expectations and forced businesses to pivot and renovate their digital landscapes. The goal: offer customers a smooth digital experience. According to Forbes and Twilio: Covid-19 sped up digital transformations by six years 97% of executives say the pandemic sped up their digital transformation 95% of executives say they’re looking for new ways […]
[Podcast] Revenue Resilience on Becker’s Healthcare Podcast
In a recent episode of Becker’s Healthcare Podcast, Paul Griffiths, General Manager of Digital Health Solutions, joins Brian Zimmerman, Custom Content Editor with Becker’s Hospital Review. Gain insights on: Why placing an emphasis on revenue recovery is often shortsighted Who owns the patient experience in a health system Why cross-functional perspectives have become more important […]
VIDEO: Sitecore Content Hub DAM Admin Training
Since Sitecore Content Hub emerged, a lot of content marketers, including myself, wanted to learn more about the new addition to the Sitecore family. The combination of Digital Asset Management (DAM), Product Content Management (PCM), Content Marketing Platform (CMP) and Marketing Resource Management (MRM) tools certainly sounds like a great source of truth. One that […]
[Podcast] WISW Episode 5: What if You Could Deliver Anything as Soon as it Was Valuable?
Listen Now! In Episode 5 of the What If? So What? podcast, we interview Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Click The Player To Listen to Episode 5 Now Subscribe and Don’t Miss […]