The foundations of every online hospital gift store website are critical to getting right in order to offer an enhanced experience and to support online conversion that leads to an increase in revenue. A digital experience that is easy to use and navigate, with a secure checkout process, offers immediate confirmation email and online support […]
Industries
Drive More Business with Video Advertising in Automotive
One of the fastest-growing digital advertising tactics in the automotive industry is video advertising as dealers begin to see the value of the medium, while others are simply getting on board because they see their competitors doing it. Keeping up with competitors is never a bad thing, but you should always take the time to […]
Administering iHelp and Developing Content in Life Sciences
My previous blog highlighted the useful cases of iHelp. This blog will examine how to develop content and implement iHelp. iHelp is developed and administered through the Administration iHelp screen. The Designer view provides a Java-based workflow editor, which is very much like a simple version of Microsoft Visio. You drag the steps onto the […]
Oracle Cloud PPM Rapid Install – “Why Bother?”
Introduction In this installment, I will discuss a few key takeaways of the PPM Rapid Install sheet. The PPM Rapid Installation is very helpful in getting an environment up very quickly. It also provides a structure in capturing configuration data. Depending on which features are suited, and selected, for your company, the sheet will enable […]
Invoice formats- Oracle Projects Considerations Part 7
What is a Project Billing Invoice Format? The Oracle projects billing invoice formats determine how invoice lines can be displayed on invoices. Implementers define the width of columns and different data types to appear. Invoice formats also allow free-form text. These details are used in Receivables for invoice accounting and presentment to the customer. Are […]
Project Statuses-Oracle Projects Considerations Part 8
What Are Project Statuses? Statuses can control the “life-cycles” of projects, project resource requirements, and people. New statuses can be created for the above objects. Out of the Box Project Statuses Project Statuses include predefined statuses for the following objects: Projects – a project’s current state, for example Open, Closed, or Approved Requirements – The […]
Overcome Common Problems Launching a Hospital Gift Store Website
Healthcare providers that have a retail gift store on their medical campus most likely manage with limited access to dedicated resources and frequently leverage volunteers to serve in their gift shops, assist customers with merchandise questions and support, and complete sales transactions. The thought of expanding operations to offer both a retail store and an […]
How Auto Dealers Should be Using Third Party Websites
As auto dealers increase their interest, knowledge, and investment in various digital marketing tactics, the discussion on how to best utilize third party auto sites is growing. If you are asking yourself, “what exactly is a third party auto site?”, no worries, let me take my best attempt at defining it. Third party auto sites […]
3 Ways Marketo Engage Helps Healthcare Providers Listen Closely to Patient Interests and Needs
Marketing automation platforms (MAP) like Marketo Engage help healthcare providers to listen closely to patient interests and needs. Here are three quick ways a MAP like Marketo Engage helps providers get closer to patients: Marketo Engage Enables Healthcare Providers to Analyze Patient Engagement Across Content Types This helps providers understand how patients prefer to consume […]
Benefits of Mobile Wayfinding in Healthcare
My last blog examined what wayfinding truly is. This blog will highlight the benefits of implementing mobile wayfinding. With advanced wayfinding options, medical facilities are better positioned to enhance the patient experience, decrease the number of late or missed appointments, reduce patient frustration and anxiety, integrate with appointment scheduling, and reduce staff interruptions from lost […]
When is Oracle’s iHelp Useful?
Previously, I outlined how iHelp can assist administration. This blog will highlight the useful cases of Oracle’s iHelp. iHelp is useful for tasks of different complexity. You can use iHelp for short data entry-type tasks, like entering a new subject for a site in which you list out the steps and give field descriptions and […]
Why Healthcare is Moving to Cloud: Connect Data Silos
The following is the third blog in a series about why healthcare organizations are moving to the cloud. In this series so far, we have looked at how the cloud brings robust data security and the cost savings and efficiencies that the cloud delivers for healthcare organizations. In this blog, we’ll examine at one of […]