Healthcare

The document debacle Companies continue to fight the battle of the age-old problem: paper documents. Adapting to document modernization to expand the ability to search, catalog and protect HIPAA\PII data is paramount. Perficient continues to help businesses speed up the time it takes to digitize documents for further integration in other sectors. In this article, […]

The COVID-19 pandemic is driving increased focus on healthcare consumerism as patients are taking their medical care and the associated costs into their own hands. The personalization and self-service experiences that we see in other areas of daily life are now being applied to the healthcare industry with the help of AI. Recently, two of […]

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

I grew up in the healthcare world watching my mother, a Black nurse for more than 50 years, as she worked in hospitals, nursing homes and other healthcare settings. Now, at 73, my mother works in an assisted living community close to patients at high risk for contracting COVID-19. Once a week, my mother undergoes […]

Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities.  My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm.  Today, healthcare marketing […]

Health plan organizations must conquer mountains of data, increasing regulations, and escalating consumer expectations. The digital interactions happening beyond your industry shape customers’ expectations.  That’s why your digital presence matters, so you can offer services to meet their needs wherever they are.  Common Risks and Consequences for Health Plans Not Embracing Digital Transformation: Digital transformation in regulated […]

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

Among the many powerful lessons we’ve learned from the COVID-19 pandemic is the further unearthing of healthcare disparities, from the very old patient to the young and across ethnic, racial, and economic lines. No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the […]

Over the past fifteen years I’ve spent thousands of hours helping healthcare organizations adopt and get the most out of their CRMs. These efforts have changed significantly as the market has evolved. Part of my job has been to change the mindsets of those that had been doing it one way for decades.  The highly […]

An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]

Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]

Momentum in digital healthcare transformation… it’s massive, and much needed. As organizations adapt to new modes of care, demands on resources, and consumer expectations, payors and providers are eyeing opportunities to reduce costs, improve care, build awareness, and expand relationships. Here are 8 trends we’re currently tracking into 2021: TREND 1: The evolution of healthcare […]