OEMs are sitting at a critical moment in automotive history – they will either take part in the greatest transformation ever or get left behind. Adoption will look different for every organization, but all will need to address the major trends driven by consumer preferences, technology, data, and climate concerns. Overall, the most transformational trends […]
Automotive
OEMs: Put Customers in the Center of the Automotive Experience
In the new world of automotive – where advanced technologies like generative AI personalization, connectivity, autonomous driving, subscriptions, electrification, and more are taking over – customers have new preferences and demands that OEMs and dealers must address. Ultimately, success will come when the customer is put at the center and asked what they want. The […]
Industries Document Generation
Every company needs documents for its processes, information, contracts, proposals, quotes, reports, non-disclosure agreements, service agreements, and for various other purposes. Document creation and management is a crucial part of their operations. To make it easy, Omnistudio provides document generation capabilities, tailored to meet the unique requirements of different Industries. In this blog post, we […]
Where Do Dealerships Fit Into a Landscape of Automotive Loyalty, Data, and Mobility Transformation?
The automotive industry has 3 overarching priorities that every OEM is wrestling with and thinking about: Gaining a close relationship with their consumer Discerning who controls the data and how they leverage it to create a better consistent omnichannel experience for the consumer Successful dealer transformation to address changing consumer preferences and the evolving automotive […]
Generative AI Turns Marketing Insights into Action for OEMs
Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to […]
What If College Was Just a Pit Stop? An Interview with Luca Ranzani
Most of us always hoped to apply what we learned in the classroom to our daily lives. In this episode, Jim Hertzfeld talks with Luca Ranzani, Team Captain & Manufacturing Lead, Mechanical and Industrial at MRacing, about his experience building racecars and leading the team in global competitions. This is a must-listen, be sure to check […]
The EV Leadership of Luca Ranzani Proves Automotive Has a Bright Future
As the season for Formula SAE ends, our company’s podcast “What If, So What” decided to interview the University of Michigan team captain, Luca, about his experience as an engineer for these incredible formula-style vehicles. I just finished listening to the episode, and I couldn’t believe how many parallels there were to the automotive industry. […]
The Evolution of Automotive Brand Loyalty
Most OEMs today consider loyalty a priority in their playbooks. This focus makes sense on a lot of levels, especially given the changing shopping preferences of consumers and the wide array of choices available. These choices extend well beyond the brand, model, type of ownership, and the question of EV vs. ICE. Today, we are […]
How Can Dealerships and A Direct-to-Consumer Approach Coexist?
While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation. Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re […]
Dealer Transformation Has Started, But It Is Certainly Not Completed
Last night, I went to the dealership to pick up my new leased vehicle. I tend to like leasing vehicles because technology changes so quickly. A typical 3-year lease tends to be on the outer limits before the technology is obsolete. Anyhow, my wife and I went to the dealer. I saw my new vehicle […]
Connected Vehicles: The Future of Automotive is Here
Vehicles today remind me of smartphones on wheels. When you get down to it, they are computers capable of software upgrades, navigation, sensing, and even entertainment through subscriptions or mobile apps. Automotive manufacturers are realizing that many young consumers are preferring frictionless and fully digital customer journeys as opposed to multiple lengthy in-person visits to […]
Why OEMs Should Start Taking Automotive Subscription Services Seriously
Sitting here by the lake on a Saturday afternoon, I am watching my wife scroll through our entertainment options. This otherwise ordinary practice made me realize that we are very used to subscriptions and countless choices for entertainment. Before our modern bombardment of media, my childhood consisted of three network channels and a large antenna […]