Automotive

Since the dawn of digital, the consensus has been that the Tier 1 OEM site should drive leads for the dealer group, and the sales conversion should be the responsibility of the dealer. That line of thinking has been accepted as the standard, as the generation of a lead was the furthest down the funnel […]

Why are automotive companies allowing third-party auto sites to control and dominate the online car shopping process? Next time you are sitting on your couch watching TV or online streaming video, pay attention to the automotive commercials. One thing you may notice is that none of them tell you to go to their website in […]

When standing up a new Cloud Projects environment some of the analytics are not ready for prime time. There are a few steps that need to be performed before they will work. One in particular is the Dashboard Page for CIP Account Analysis. If run out of the box, the Dashboard Page for CIP Account […]

In today’s world, people expect to have data, information and tools at their fingertips. If you’re in the manufacturing or automotive industry, your channel partners (a.k.a. dealers or distributors) are no different. They want immediate access to data, such as leads, conversions and KPIs. They want to be able to find blog posts, product information […]

This is the next installment in a series of blogs on the subject of cloud transformation. We decided to call out this specific cloud lift-and-shift migration strategy because of our clients’ experience with this strategy. Many of our clients have seen both negative and positive results from this strategy, however, all of them missed many […]

The United States Postal Service (USPS) looks forward to a two-week trial using self-driving freight carriers supplied by an autonomous trucking firm. As the Old Saying Goes… “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” This is the motto of the USPS. […]

This is the next installment in a series of blogs on the subject of Cloud Transformation. When an organization transitions to cloud technology, it will often change the way that organization thinks about IT solutions. Cloud technology allows an organization to operate in more of an experimental/disposable way. This freedom allows an organization to “try […]

Automotive dealerships are changing the searching and purchasing process. These dealerships are taking steps to implement a new omnichannel experience. Think back to the last time you bought a car. About your experience as a customer; thinking about vehicle details you are looking for, visiting dealerships, haggling with price or financing. Keep in mind, everybody […]

Perficient Digital is proud to partner with our clients in creating better experiences for their customers and internal teams. We’re even more proud when that hard work is recognized by other experts in our industry, which happened this week when the new, multi-platform mobile app we helped create for GM Financial was named Best Financial […]

The automotive industry is continuously producing innovations that feature and support wireless connectivity, sensors, AI, smart infrastructures, and automation. These innovations have seeped into many areas of the industry, from the buying process to driving to servicing. What’s fascinating is that many of the current and emerging trends share the same common denominator, and that […]

In 2015 the Ford Motor Company made the significant investment to purchase and integrate the full Adobe Marketing Cloud solution with the goal to deliver personalized and optimized content through its myriad of digital channels. Perficient was brought on board to work closely with Ford’s Head of Digital Brand Optimization in the planning, implementation, integration, […]

Users ask, “Why do the asset and lines coming into Assets from Projects look off?” The straightforward answer is the screen layout is confusing. After Projects interfaces summarized asset lines to Assets, the Assets team must analyze and then post asset costs. A question we’re faced with at some point in every project where PPM […]