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Perficient Digital Wins IAC Award for New App

Young Business Boy Wins Go Cart Race

Perficient Digital is proud to partner with our clients in creating better experiences for their customers and internal teams. We’re even more proud when that hard work is recognized by other experts in our industry, which happened this week when the new, multi-platform mobile app we helped create for GM Financial was named Best Financial Services Mobile App by the Internet Advertising Competition (IAC).

The new mobile app provides GM Financial customers with a convenient and secure way to manage their auto financing. Customers can use the app to manage payments, chat with GM Financial representatives, and accomplish other account-related tasks, anywhere and anytime. The app received more 144,000 downloads within the first three months after launch and has been well received by customers.

To see the new app in action, take a look at GM Financial’s new promotional video.

This award marks third consecutive year of IAC wins for Perficient Digital. Our team earned a pair of Best of Industry awards in 2017 for the work we did for Carhartt and The Henry Ford, as well as the Best Energy Mobile App in 2018 for our work with Jackson Energy Authority.

This latest win also came only a few days after our digital marketing team brought home three Interactive Marketing Awards for Best Large SEO Agency, Best Interactive Agency, and Best Interactive Marketing Campaign (Retail/Commerce).

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Morgan Hardy, Marketing Coordinator

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