AI Isn’t the Future—It’s Already Here Sales, service, and marketing teams face increasing pressure to do more with less, and artificial intelligence is expected to play a pivotal role in meeting that challenge. Yet despite the rapid adoption of generative AI (GenAI), many organizations are struggling to turn that excitement into real business value. According […]
Sales + Marketing
Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience [Webinar]
Choosing a provider is one of the most personal decisions in healthcare. Yet, one in five consumers abandon healthcare organizations due to poor digital experiences. In our recent webinar “Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience,” healthcare leaders explored how AI-powered search, recommendations, and personalization are redefining the “Find Care” experience. […]
IOT and API Integration With MuleSoft: The Road to Seamless Connectivity
In today’s hyper-connected world, the Internet of Things (IoT) is transforming industries, from smart manufacturing to intelligent healthcare. However, the real potential of IoT is to connect continuously with enterprise systems, providing real-time insights and automating. This is where MuleSoft’s Anypoint Platform comes in, a disturbance in integrating IoT units and API to create an […]
HCL Commerce V9.1 – The Power of HCL Commerce Search
The HCL Commerce v9.1 release saw major changes in features, functionality, and technology. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud-native architecture, modern business user tooling, and support for new […]
HCL Commerce V9.1 – Coexistence of the Headless Next.js Ruby & Aurora Storefronts
HCL Commerce v9.1 release saw a major change in features, functionality, and technology. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud native architecture, modern business user tooling, and provides support […]
HCL Commerce V9.1 – The Power of the Next.js Ruby Storefront
The HCL Commerce v9.1 release saw major features, functionality, and technology changes. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud-native architecture, modern business user tooling, and support for new integrations […]
Expertise as Currency: How Thought-Leadership Helps You Close More Deals!
It’s difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In today’s hypercompetitive and fast evolving marketplace, the lines between thought leadership and sales are increasingly intertwined… Thought leadership, when done right, […]
Micro-Moments in Ecommerce & DXP: Capturing Customers at Their Most Intent-Driven
In today’s fast-paced digital landscape, ecommerce professionals must seize fleeting opportunities to engage consumers. These opportunities, known as micro-moments, represent brief, intent-driven actions where customers turn to their devices to address an immediate need—whether to know, go, do, or buy. Understanding and leveraging these moments can dramatically enhance customer engagement and drive sales. What Are […]
Legacy Systems Explained: Why Upgrading Them is Crucial for Your Business
What are Legacy Systems? Why is Upgrading those Systems Required? Upgrading means more than just making practical improvements to keep things running smoothly. It addresses immediate needs rather than chasing a perfect but impractical solution. The situation could spiral out of control if things don’t function properly in real-time. One such incident happened on January 4, […]
The Caregivers’ Journey, Part 5: Open Lines of Communication
In this series, we’ve been discussing how your healthcare organization (HCO) can support the caregivers who are caring for your patients and members and why it makes good business sense for you to do so. When the caregivers who are supporting your patients/members feel respected, seen and understood, it has many benefits for your organization, […]
The Lego Set of Sales: Why Salesforce CPQ Bundles Are a Game-Changer
Remember the joy of opening a fresh Lego set as a kid? You had all these individual pieces, but the real magic happened when you combined them, following those picture-perfect instructions, to build something incredible. That’s the essence of Salesforce CPQ product bundles – taking individual products and services and transforming them into irresistible […]
Transform Your Business: 5 Steps to Creating an AI Enterprise with Salesforce
In today’s fast-paced digital landscape, leveraging artificial intelligence (AI) is no longer a luxury but a necessity for enterprises aiming to stay ahead of the competition. Salesforce, a leader in customer relationship management (CRM), offers a suite of AI-powered tools designed to transform businesses into AI enterprises. This transformation was a key theme at […]