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Sales + Marketing

Marketers discussing marketing automation platform evaluation.

Your Marketing Automation Platform Evaluation Guide

The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead.  But making […]

Sales and marketing team members working together with a Salesforce lead-to-revenue management solution.

Salesforce Lead-to-Revenue Management

The Cost of Disconnected Sales and Marketing Processes In many organizations, there’s palpable friction between marketing and sales teams. Should marketing be responsible for MQLs, meetings, pipeline—or all three? Why aren’t sales converting and closing enough deals? Too often, what happens between these teams is messy, manual, and misaligned. Leads fall through the cracks, handoffs […]

Person on computer experiencing productivity gains due to successful Agentforce implementation.

Agentforce Implementation Simplified

AI Isn’t the Future—It’s Already Here Sales, service, and marketing teams face increasing pressure to do more with less, and artificial intelligence is expected to play a pivotal role in meeting that challenge. Yet despite the rapid adoption of generative AI (GenAI), many organizations are struggling to turn that excitement into real business value. According […]

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Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience [Webinar]

Choosing a provider is one of the most personal decisions in healthcare. Yet, one in five consumers abandon healthcare organizations due to poor digital experiences. In our recent webinar “Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience,” healthcare leaders explored how AI-powered search, recommendations, and personalization are redefining the “Find Care” experience. […]

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IOT and API Integration With MuleSoft: The Road to Seamless Connectivity

In today’s hyper-connected world, the Internet of Things (IoT) is transforming industries, from smart manufacturing to intelligent healthcare. However, the real potential of IoT is to connect continuously with enterprise systems, providing real-time insights and automating. This is where MuleSoft’s Anypoint Platform comes in, a disturbance in integrating IoT units and API to create an […]

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HCL Commerce V9.1 – The Power of HCL Commerce Search

The HCL Commerce v9.1 release saw major changes in features, functionality, and technology. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud-native architecture, modern business user tooling, and support for new […]

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HCL Commerce V9.1 – Coexistence of the Headless Next.js Ruby & Aurora Storefronts

HCL Commerce v9.1 release saw a major change in features, functionality, and technology. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud native architecture, modern business user tooling, and provides support […]

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HCL Commerce V9.1 – The Power of the Next.js Ruby Storefront

The HCL Commerce v9.1 release saw major features, functionality, and technology changes. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud-native architecture, modern business user tooling, and support for new integrations […]

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Expertise as Currency: How Thought-Leadership Helps You Close More Deals!

It’s difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In today’s hypercompetitive and fast evolving marketplace, the lines between thought leadership and sales are increasingly intertwined… Thought leadership, when done right, […]

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Micro-Moments in Ecommerce & DXP: Capturing Customers at Their Most Intent-Driven

In today’s fast-paced digital landscape, ecommerce professionals must seize fleeting opportunities to engage consumers. These opportunities, known as micro-moments, represent brief, intent-driven actions where customers turn to their devices to address an immediate need—whether to know, go, do, or buy. Understanding and leveraging these moments can dramatically enhance customer engagement and drive sales. What Are […]

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Legacy Systems Explained: Why Upgrading Them is Crucial for Your Business

What are Legacy Systems? Why is Upgrading those Systems Required? Upgrading means more than just making practical improvements to keep things running smoothly. It addresses immediate needs rather than chasing a perfect but impractical solution. The situation could spiral out of control if things don’t function properly in real-time. One such incident happened on January 4, […]

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The Caregivers’ Journey, Part 5: Open Lines of Communication

In this series, we’ve been discussing how your healthcare organization (HCO) can support the caregivers who are caring for your patients and members and why it makes good business sense for you to do so. When the caregivers who are supporting your patients/members feel respected, seen and understood, it has many benefits for your organization, […]

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