At Perficient, our Sales team is at the forefront of shaping the future of AI-first transformation for some of the world’s most innovative enterprises and admired brands. Our sales professionals serve as trusted advisors, strategic partners, and essential contributors to creating bold solutions that define who we are as a global digital consultancy. We offer […]
Sales + Marketing
Access to Care Is Evolving: What Consumer Insights and Behavior Models Reveal
Consumers aren’t waiting for healthcare to evolve—they’re already redefining what access means. They expect care to be affordable and available, but that’s only the beginning. Increasingly, they also demand experiences that are convenient, personalized, and digitally seamless. When those expectations aren’t met, they don’t hesitate to look elsewhere. Understanding this shift requires more than demographic […]
Salesforce Marketing Cloud for Medical Devices
The New Expectations in Medical Device Marketing Today’s providers and patients expect more than just innovative products—they want personalized, value-driven experiences. Much of this shift is influenced by consumer experiences in other industries. From online retail to financial services, B2C brands have redefined personalization, speed, and convenience—raising expectations across all sectors, including healthcare. Despite this […]
Salesforce Marketing Cloud Engagement vs. Oracle Eloqua
How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help. At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]
Your Marketing Automation Platform Evaluation Guide
The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead. But making […]
Salesforce Lead-to-Revenue Management
The Cost of Disconnected Sales and Marketing Processes In many organizations, there’s palpable friction between marketing and sales teams. Should marketing be responsible for MQLs, meetings, pipeline—or all three? Why aren’t sales converting and closing enough deals? Too often, what happens between these teams is messy, manual, and misaligned. Leads fall through the cracks, handoffs […]
Agentforce Implementation Simplified
AI Isn’t the Future—It’s Already Here Sales, service, and marketing teams face increasing pressure to do more with less, and artificial intelligence is expected to play a pivotal role in meeting that challenge. Yet despite the rapid adoption of generative AI (GenAI), many organizations are struggling to turn that excitement into real business value. According […]
Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience [Webinar]
Choosing a provider is one of the most personal decisions in healthcare. Yet, one in five consumers abandon healthcare organizations due to poor digital experiences. In our recent webinar “Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience,” healthcare leaders explored how AI-powered search, recommendations, and personalization are redefining access to care. Hosts […]
IOT and API Integration With MuleSoft: The Road to Seamless Connectivity
In today’s hyper-connected world, the Internet of Things (IoT) is transforming industries, from smart manufacturing to intelligent healthcare. However, the real potential of IoT is to connect continuously with enterprise systems, providing real-time insights and automating. This is where MuleSoft’s Anypoint Platform comes in, a disturbance in integrating IoT units and API to create an […]
HCL Commerce V9.1 – The Power of HCL Commerce Search
The HCL Commerce v9.1 release saw major changes in features, functionality, and technology. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud-native architecture, modern business user tooling, and support for new […]
HCL Commerce V9.1 – Coexistence of the Headless Next.js Ruby & Aurora Storefronts
HCL Commerce v9.1 release saw a major change in features, functionality, and technology. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud native architecture, modern business user tooling, and provides support […]
HCL Commerce V9.1 – The Power of the Next.js Ruby Storefront
The HCL Commerce v9.1 release saw major features, functionality, and technology changes. This blog series will focus on each of these components separately. Some examples of these changes include HCL Commerce Search, which is powered by Elasticsearch, a modern storefront that uses Next.js, containerized cloud-native architecture, modern business user tooling, and support for new integrations […]