It’s difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In today’s hypercompetitive and fast evolving marketplace, the lines between thought leadership and sales are increasingly intertwined… Thought leadership, when done right, […]
Sales + Marketing
Micro-Moments in Ecommerce & DXP: Capturing Customers at Their Most Intent-Driven
In today’s fast-paced digital landscape, ecommerce professionals must seize fleeting opportunities to engage consumers. These opportunities, known as micro-moments, represent brief, intent-driven actions where customers turn to their devices to address an immediate need—whether to know, go, do, or buy. Understanding and leveraging these moments can dramatically enhance customer engagement and drive sales. What Are […]
Legacy Systems Explained: Why Upgrading Them is Crucial for Your Business
What are Legacy Systems? Why is Upgrading those Systems Required? Upgrading means more than just making practical improvements to keep things running smoothly. It addresses immediate needs rather than chasing a perfect but impractical solution. The situation could spiral out of control if things don’t function properly in real-time. One such incident happened on January 4, […]
The Caregivers’ Journey, Part 5: Open Lines of Communication
In this series, we’ve been discussing how your healthcare organization (HCO) can support the caregivers who are caring for your patients and members and why it makes good business sense for you to do so. When the caregivers who are supporting your patients/members feel respected, seen and understood, it has many benefits for your organization, […]
The Lego Set of Sales: Why Salesforce CPQ Bundles Are a Game-Changer
Remember the joy of opening a fresh Lego set as a kid? You had all these individual pieces, but the real magic happened when you combined them, following those picture-perfect instructions, to build something incredible. That’s the essence of Salesforce CPQ product bundles – taking individual products and services and transforming them into irresistible […]
Transform Your Business: 5 Steps to Creating an AI Enterprise with Salesforce
In today’s fast-paced digital landscape, leveraging artificial intelligence (AI) is no longer a luxury but a necessity for enterprises aiming to stay ahead of the competition. Salesforce, a leader in customer relationship management (CRM), offers a suite of AI-powered tools designed to transform businesses into AI enterprises. This transformation was a key theme at […]