Functions

A metaphorical interview about the collapse of NFTs and what it possibly means for the future. Good morning.  Today, financial correspondent I.D. Futchermann will be interviewing legendary finance executive Richard Tan Yu. I.D Futchermann: Let’s start with you, Richard. How did you get started? Richard Tan Yu: Well D, after graduating as a history major […]

What does your current technology stack look like within your company, and do you utilize the most optimal technology to support your content & commerce approach? These questions are important, and they must be considered to create successful customer experiences. As a manufacturer, you must realize that your technology stack is crucial to promoting your […]

Our very own Kim Williams- Czopek (General Manager, Commerce) sat down with Gary Schoch, (VP of Global GTM Software Leader Consumer Experience Portfolio at HCL Software) and other panelists at the HCL Commerce Global Summit 2022 to discuss customer experience, data, and omnichannel. You can watch the full conversation here. Changes in Consumer Behavior and […]

As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product […]

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

Optimizely CMS .NET 6 Route Map In September 2021, Optimizely released DXP platform for Microsoft .NET – .NET 5 (Formerly known as .NET Core). This release included CMS version 12 and Commerce version 14. In November 2021, Microsoft released .NET 6. February 2022, Optimizely released version 12.4.0 CMS Core packages (Minor version release), with no […]

What is one trend that is more popular than the latest and greatest TikTok dance? Businesses looking to move into the Direct to Consumer (DTC) space. Why? Well, there are many reasons, but one of the top reasons is we as consumers are demanding to have conversations with the brands we love, without all the […]

The term “strategy” can often come off daunting for many people, but in reality, it’s the opposite of daunting. In fact, it’s really quite opportunistic, especially for your company. Your strategy is the foundational piece you need to develop to ensure that your technology, processes, and objectives are aligned to meet customer needs and mature […]

Technology is changing quickly, and it seems like there is something new every day. It can be intimidating to try and keep up with all the latest tech news, let alone implement it for your business. Brands often struggle with where to put their resources, what to invest in, and how to implement new technologies […]

Perficient’s Director of Commerce Strategy, Justin Racine, was recently featured in the Forbes article, “Creating An Amazing Customer Experience On A Budget” by Shep Hyken. Hyken’s piece, which references Racine’s recent CMSWire contribution piece, emphasizes the struggle to provide the same customer experience despite obstacles such as employment issues, supply chain problems, or other causes […]

Businesses thrive on capturing the moment where consumers feel compelled enough to convert or purchase something from their organization. Some of the most efficient organizations have perfected this, and your company can capture this moment too. But how do you align the sequence of events so perfectly that a customer is compelled to act? The […]

Your customers want to live the digital-first lifestyle, especially when it comes to interacting with your brand. But, does your business have a plan, strategy, structure, and requirements in place and prepared to deliver on these expectations? Your company’s organizational change management (OCM) processes must be addressed and set before you can choose the right […]