Skip to main content

Customer Experience

Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization

Woman Online Shopping On Smart Phone Fashion Clothes At Home

Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail.

What You’ll Learn from the Piece

We all have our own journeys, personalized to what’s important to us.

In part 1, Justin shares a bit about his own journey, the origins of personalization and relationship marketing, and where personalization is today.

In part 2, Justin speaks to the role of AI in retail and digital personalization, how it can enhance experiences with sales associates, and how to harness technology for better recommendations and omnichannel experiences.

Finally, in part 3, Justin discusses how retail and digital can coexist to provide high customer experience (CX) and more revenue, how to integrate AI into retail experiences, and how personalization can be leverages after a purchase has been made.

Read the articles here!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Angie Spencer

Ever since she was in high school, Angie knew she wanted to work in the world of words. Now with more than 15 years of experience in a variety of content creation roles from journalism to learning and development, she is an Associate Marketing Manager supporting Commerce at Perficient. She likes bringing humor into her work and can often be found on local stages performing improv comedy, sometimes winning bar trivia nights, or hanging out with her dog, Launchpad.

More from this Author

Follow Us