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How to Customize & Debug SEO Pages in Optimizely Configured Commerce

Optimizely Configured Commerce SEO is a vital aspect of any ecommerce application, as having a good SEO ranking increases traffic to your website and brings in revenue opportunities. Optimizely Configured Commerce (formerly Optimizely B2B Commerce) comes packaged with SEO features built-in, providing SEO configuration settings without requiring development code. Don’t worry if the native capabilities […]

IDC Market Glance

Perficient Included in Two Commerce-Focused IDC Market Glances

The concept of a universal commerce solution does not exist. The market is vast, and buyers have to determine which software and services are truly necessary for their commerce operations. As the industry rapidly transitions to microservices and headless systems, digital commerce software vendors must establish a strong partner ecosystem to thrive. Moreover, as they […]

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3 Takeaways From Our Panel Discussion on Proactive Women’s Health

To kick off National Women’s Health Week, we facilitated a discussion with leaders from American Cancer Society and BD on inspiring and supporting proactive women’s health. Our conversation covered several ways the health ecosystem seeks to better understand women’s needs and a meaningful care journey. The discussion was moderated by Marlana Voerster, senior healthcare & life sciences strategist […]

Understanding your customer is so important and it’s key to have both qualitative and quantitative data to make decisions.

Why Understanding Your Customer is the Key to Business Success

I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]

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Promethium Subsidiary Receives First FINRA-Approved Digital Asset Custodianship

Promethium Ember Capital, (“PEC”), a wholly owned subsidiary of Promethium, has become the first digital asset custody provider to come under federal regulation. PEC was approved as a special purpose broker-dealer (“SPBD”) for digital asset securities. The approval allows Promethium to custody digital asset securities on behalf of both retail and institutional clients. The significance […]

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Introduction & Use of B2C Commerce Template in Experience Cloud Salesforce

Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail […]

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Classic to Spire CMS Conversion Tool in Optimizely

Content Management Systems (CMS) have been around for quite some time now and have helped businesses in creating and managing their online content efficiently. However, as technology evolves, so does the CMS. Many businesses that have been using the Classic CMS for a long time now are looking to switch to the new and more […]

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How Manufacturers Can Determine If They’re Ready to Go Direct-to-Customer (D2C)

As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]

Smart Payment Solutions For Fashion Retailers

Three Ways Retailers Can Use AR and VR to Boost Post-Sale Customer Experience

Post-sale interactions between customers and your business may simply be communicating about warranties, upgrades or repairs, installation, personalized offerings, or troubleshooting. But continuing engagement with your customers is important to further solidify the relationship, drive loyalty, and ensure satisfaction. While those ideas are a great way to maintain the relationship, brands need to catch up […]

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Connect With Us at Salesforce Connections

On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]

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Why Include Exception-Based Reporting in Overall Business Reporting?

Business losses come in many forms, but they are a constant for most businesses. Many companies struggle to manage losses, whether internal or external. However, exception-based reporting is one tool to help businesses quickly find and eliminate sources of risk and loss.  Today’s Finance departments are often focused on monthly profit & loss statements with […]

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With Unified Commerce, Customers Are No Longer Just Numbers at Home Depot

Not long ago, requesting reviews for online purchases was one of your only options for getting feedback on products and services. Products purchased in-store were often reduced to an item on a receipt, and the only review a retailer received was if the customer needed to return the item. Now, big box stores like Home […]

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