Perficient is the preferred partner for brands thinking about implementing Salesforce for several reasons. We have an incredible wealth of knowledge, a passionately dedicated team, and the history and experience needed to be the true enterprise innovation leader. But keeping up with all the awesome things we’re doing can be hard! To make it easy, […]
Marisa Lather –
Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing, and more at www.MarketerMarisa.com, and speaks at conferences around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, Facebook, and Pinterest.
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Blogs from this Author
Iron Mountain Stops Spreadsheet Madness with a Partner Community
Investing In Your Partners Pays Off With aggressive sales revenue goals for partner channels in 2018, enterprise information management services company Iron Mountain wanted to enable partners to register and track deals during the channel sales cycle in a way Excel spreadsheets were not able to provide. Perficient partnered with Iron Mountain to design a […]
How We Create & Measure Case Deflection in a Salesforce Community
Outstanding CX is the New Norm In 2015, a Gartner study predicted that by 2019 more than 50% of organizations will invest more money into the customer experience. In 2019, we can safely say that number is more than just 50%. With trends like personalization, omni-channel support, and AI becoming the norm, customers are evolving […]
Get Prepared with Salesforce Release Readiness Essentials
Understanding Salesforce Release Management With Salesforce, your team needs to prepare for release management. Release Management is the planning, scheduling, coordinating, and overseeing releases and infrastructure changes meant to optimize their efficiency and quality while meeting the demands of rapid growth. “Think of organizational change management as the captain of the ship, setting the course […]
8×8 Launches PartnerXchange Platform for Channel Enablement
New Salesforce Community Drives Channel Onboarding, Enablement, and Customer Sales 8×8, Inc. is a leading cloud provider of voice, video, collaboration, and contact center solutions for over one million users worldwide. As 8×8 is a company known for helping other businesses to transform their customer and employee experience, Perficient was honored to “transform the transformers” […]
Mystery Social Determinants Now Tracked in Health Cloud #HIMSS19
How Salesforce is Creating Connected Care with Updates to Salesforce Health Cloud at #HIMSS19 Last year’s introduction of Salesforce Health Cloud at HIMSS18 was exciting and the advancements since then have taken HIMSS19 by storm. Perficient was onsite not only presenting “Overcoming Challenges in Creating Self-Service Analytics,” but making sure to catch the other world-class speakers […]
Need BI? Get Trusted Analytics Advice by Experts, for Experts
When it comes to business intelligence, where do the experts go to learn? The answer is Perficient. Since the SIMON app launched, Perficient has been on the road with AllianceBernstein and MicroStrategy sharing how to turn analytics into action. At conferences and private events all around the country, the past few months have been full […]
These 5 Stats Will Make You Revisit Your CX Strategy in 2019
Good news travels fast — but bad news travels faster With your business dependent on customer satisfaction, being able to service them regardless of their issue is what sets winning brands apart. On the flip side, when service is not up to par, damage to the brand can be significant. And businesses are paying attention. […]
Our Proven Recipe for Customer Community Success
The Best Communities Focus on Content and Design Content plays a foundational role in a community’s success. However, having helpful, easy-to-follow content available for your customer community means nothing unless users are able to find it, consume it, and understand it. That’s where the UI/UX design comes into play; when, where, and how they access […]
Three Keys to Creating a Successful Support Team
When customers have a problem, call center agents are the front line of defense. In addition to using the right technology to enable them for success, make sure you have the right team to start with. Here are three ways you can create a successful support team that will service your customers with grace and […]
Transforming for the Future with Financial Services Cloud
St. Louis-based Buckingham Strategic Wealth is a growing organization of advisors, financial specialists, and national thought leaders in the wealth management industry. While they spend time focused on being the trusted advisors for everything financial for their clients, they turned to Perficient for help with their technology environment. The Challenge CRM adoption was lower than anticipated due to system […]
Building the Brand Experience in Call Centers [INFOGRAPHIC]
How customers engage and interact with brands is becoming the biggest focus for those who want to stay ahead of their competition in 2019 and beyond. If you’re in a crowded marketplace and your prices are competitive, what more can you really offer? A better customer experience. It’s become paramount. When it comes to making a […]