Salesforce

Our Proven Recipe for Customer Community Success

The Best Communities Focus on Content and Design

computer customer community Content plays a foundational role in a community’s success. However, having helpful, easy-to-follow content available for your customer community means nothing unless users are able to find it, consume it, and understand it. That’s where the UI/UX design comes into play; when, where, and how they access that content is also just as important as the content created.

It’s no secret that having a customer community is the first step to case deflection, but did you know you could additionally use communities to aid in customer retention, gain the ability to cross- and up-sell, increase loyalty, and drive innovation?

We get to see several of those benefits first-hand in the Vlocity customer community Perficient built on the Salesforce Community Cloud platform.

Build a Successful Community With Engaging Content

Stewart Florsheim, VP of content enablement for industry-specific Salesforce-based applications leader, Vlocity, shares how Vlocity manages their internal content creation process for their new Salesforce customer community and Perficient’s UI/UX Salesforce solution architect, Andrew Smith, gives viewers an inside look at how the community was built to offer the premium user experience Vlocity required.

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

Get the Guide

Learn more about the speakers here

Take a look as we explore content and design strategies for customer communities. 

View the webinar here

Learn more about Perficient’s experience with Salesforce Community Cloud

What ideas will you take from this and apply to your own community? Let us know in the comments below or by tweeting @PRFTSalesforce.

About the Author

Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing and more at www.MarketerMarisa.com, and speaks at conferences about around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, and Pinterest.

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