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Driving Data

Stuck In Rush Hour A few days ago I was driving home from Atlanta during rush hour and my phone died.  All I could see in front of me were brake lights and red lights.  Not a huge deal, I knew where I wanted to go and I knew how to get there.  But since […]

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5 Advantages of Datorama for Marketers

We all know the importance of measuring ROI and making data-driven decisions. The concept is simple. The execution, on the other hand, is easier said than done. The challenge isn’t a shortage of data. As a marketer, you’re likely sitting on a pile of it. But typically, this data lives all over the place, including […]

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How to Use Communities to Impact Workplace Culture

The key to success is putting people first. When companies apply a people-first approach, it pays — literally. Putting that into action can be another story. With only good intentions and no clear strategy, people interested in evolving their business are faced with a painful and often overwhelming task. By starting with the people closest to your […]

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When Doing Nothing Yields The Same Results

Stockholders and executives love to see new tactics followed by bottom-line improvements. But when that happens, is it always a direct cause-and-effect? Would the same improvements happen, in a dynamic and improving marketplace, had you taken no action at all? The ROI of strategic changes in a dynamic market may not accurately reflect the return […]

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Economic Essentials of Digital Strategy

Every now and again I come across an article that moves from interesting to important.  McKinsey has a great article on the Economic Essentials of Digital Strategy.  It’s a long and in depth article that takes the topic to a higher and more strategic level of what’s forcing you digital transformation and why.  I won’t […]

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Webinar: Increase ROI by Digitally Transforming Your Marketing

  Successful digital transformations require evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. The evolution of the digital marketing landscape coupled with changing consumer behaviors requires companies to look beyond their traditional marketing methods to reach and engage customers and grow their […]

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6 Tips for Salesforce Optimization

Driving Forces Impact CRM Investments Cloud is now seen as mainstream in all areas of customer relationship management (CRM). In fact, Gartner forecasts that software-as-a-service (SaaS) and cloud-based deployments will dominate the CRM market in 2016. What’s the driving force behind this rapidly growing trend? Organizations of all sizes are moving toward easier deployments and faster-ROI alternatives to modernizing legacy […]

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Break the SharePoint Upgrade Cycle

Is it just me or does it seem like we’ve done this before? I began working with SharePoint with the release of Microsoft Office SharePoint Server 2007, lovingly (or not so lovingly) referred to as MOSS ’07, then came SharePoint Server 2010, and 2013, and now we’re at SharePoint 2016 and all feeling a little […]

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Forrester CX: Superior Digital CX Drives Revenue

We are live-blogging from Forrester’s CXNYC this week, the event for customer experience leaders, innovators, and practitioners. Harley Manning and Andrew Hogan dove deeper into how CX can drive revenue.  They gave us some specific examples of what to do to help your experience give better $$ results. It’s not enough to be digital these […]

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Return on Transformation

What’s the biggest issue preventing your organization from starting a digital transformation program? Last week, my colleague Michael Porter and I hosted a webinar in which we posed that question to our audience. From choices like attaining funding, securing executive buy-in, staffing the right team and others, we learned that demonstrating return on investment (ROI) was their top challenge. Not surprising, considering the time and […]

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Roundup: Enterprise Social ROI, External Governance in Yammer

It’s been a busy couple of weeks here at the office.  Besides hopping from LA to NYC to Chicago to work with various and sundry eye-catching clients, we’ve been turning out essays on a couple of hot topics: ROI (Return On Investment) as provided by Enterprise Social Networks Governance in Yammer, specifically External Networks In […]

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Marketing Automation: What is it? Who needs it?

More and more companies are deploying marketing automation. Should yours? The need has never been greater. Campaigns cross multiple channels, customers learn about products and companies in a variety of ways including social media, marketers face pressure to track results and demonstrate ROI—marketing is a lot more complex in the digital age. Therefore: marketing automation. […]

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Reason #7 to be excited about Dreamforce: Education

In my last post, I shared my excitement about attending Dreamforce for the first time. Now I will start to dive into the various reasons why, starting with education. After all the hype and hoopla surrounding the event is put aside, the primary reason I am going is to expand and reinforce my skills in the Salesforce ecosystem. Social sessions […]

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Salesforce Best Practices: Examples from code to clicks!

In a prior blog we discussed how to decide between custom development (“code”) and using native Salesforce configuration (“clicks”). Practically speaking it’s not a decision of using one or the other but a question of degrees. This post illustrates three Perficient client examples, each highlighting varied amounts of custom development ranging from high to […]

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Becoming a Social Enterprise

Well, what is a Social Enterprise? Simply put; it’s an organization that weaves social and mobile technologies, platforms, and services into their business processes in a way that enriches Customer relationships and measurably improves the bottom line. Key here? Two words: weaves and measurably. Your organization shouldn’t be attempting to do social “because you have […]

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Creating A Business Case for Social

Live Blogging at the IBM Web Experience Conference: Mary Bird Nance does a great job working with a variety of companies to define vision and create a justification for the use of portal and social technologies.  She’s a pro at working with clients to understand their needs and where they should go. Anyway, she and […]

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12 Things You Can Do to Get Your Portal to Production Quickly

Recently Mike Porter and myself posted a 12 part series called 12 Things You Shouldn’t Do on a Portal Project which was based on a presentation we gave in May, 2011 at IBM’s Excellent Web Experience Conference.  The series was so well recieved we decided to do another 12 part series which discusses 12 things you […]

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Social Media Hierarchy of Needs

I like where Alinean is going with this article / white paper.    When Goldman Sachs invests $450 Million in facebook and thinks it’s a $500 Billion company. When MySpace is laying off employees. When you see a lot of articles about how to manage your social media, then you have to question what is the […]

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Winning the Social Media Popularity Contest

Alinean, an ROI and TCO research firm, just completed a study on which industries and companies were the most popular in social media and why.  Tom Pisello blogs about it. The findings highlight distinct differences in popularity based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social […]

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