Posts Tagged ‘healthcare’

In today’s world, enterprises must put an emphasis on their cloud transformation, or they’ll be left behind. To have success, organizations must adopt cloud in concert with business vision to deliver digital initiatives and strategic goals. One of the leading drivers of digital transformation is application modernization and migration, but unfortunately, not everyone has the […]

Client   Our client is an American multinational corporation that develops medical devices, pharmaceuticals, and consumer packaged goods. Industry Background Better understanding and engaging patients and members has never been more critical than it is today. To meet clinical, business, and evolving consumer needs, healthcare, and life sciences organizations are focused on care delivery that enables […]

In today’s rapidly evolving healthcare landscape, data is the driving force behind informed decision-making and personalized patient care. However, the abundance of data scattered across various siloed systems can be overwhelming, making it challenging for healthcare providers to harness its full potential. This is where Salesforce Data Cloud steps in as a Customer Data Platform […]

I previously wrote about Sitecore Content Hub ONE and its place in the market as a new pure-play headless CMS. One of the key differentiators of a pure-play headless CMS is the lack of any presentation or visual rendering of content. They focus on managing content in its purest form in a repository to syndicate […]

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. But it’s a simple fact: Healthcare blogs provide significant opportunities to connect with your audience and drive conversions. If your healthcare organization […]

To meet clinical, business, and evolving consumer needs, healthcare and life sciences organizations are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. According to Gartner’s 2022 Industry Cloud Survey, about 40% of IT leaders say they have started to adopt industry cloud platforms, with another 15% in […]

“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or (c) all of the above.) […]

While most customer data platforms (CDP) are used for customer experience and marketing applications, the potential for better understanding and engaging patients and members is increasingly critical.   Functionally, CDP’s collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a master data management […]

Recently, Coveo hosted a webinar discussing the importance of HIPAA compliance in the digital world. Perficient’s very own Michael Porter shed light on key considerations and challenges organizations face when protecting sensitive patient information. In today’s digital era, healthcare organizations strive to provide exceptional digital experiences while ensuring the security and privacy of patient information. […]

The Hype Around Generative AI Continues Many healthcare leaders are wondering if (and how) generative AI, the shiny new tool, could drive value in their organization. Our recent discussions with Chief Medical Officers, Chief Information Officers, Chief Medical Information Officers, and a VP over Nursing point to this: AI can provide a huge amount of […]

Success! You’ve done it: Your healthcare website user is ready to convert. You’ve convinced them with your value proposition, made them feel valued and understood with your thoughtful tone, and motivated them to take action. As they scan for a phone number to reach you … nothing. No tel links. The user moves on. That’s […]

“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]