Excited to announce the launch of our new blog series: UX in Universal Design: Physical Disabilities in Health Systems. This series will dive deep into the critical role that usability and user experience (UX) play in creating healthcare environments that are not just accessible, but truly inclusive for individuals with physical disabilities. Why This Series […]
Posts Tagged ‘healthcare’
UX in Universal Design Series: Key Principles for Voice Control and Speech in Health Systems – 3
Welcome to another installment in our UX in Universal Design series! This edition focuses on the key principles of usability for voice control and speech recognition specifically tailored for individuals with physical disabilities within health systems. Voice control and speech recognition technologies are essential tools for enhancing accessibility and improving patient experiences. By implementing these […]
Healthcare Information Architecture: 4 Ways It Can Benefit Your Organization’s Digital Experience
Your healthcare organization (HCO) could have the best content imaginable on your website. But if your users can’t find it quickly and intuitively, it’s not going to do what you want it to do. And it’s probably not going to help you with your conversion goals. That’s why content is only part of the equation […]
Conversion-Centered Content: 5 Secrets Your Healthcare Organization Needs to Know
Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]
6 Reasons You Need to Conduct a Content Audit
What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]
Perficient Recognized in Forrester’s The Customer Experience Strategy Consulting Services Landscape
In today’s competitive climate, an exceptional customer experience (CX) is no longer a luxury, but rather an essential pillar of business success. Providing a seamless, personalized journey has become the cornerstone of brand loyalty, customer retention, and revenue growth. Customers expect positive omnichannel experiences, and brands that fall short of these expectations will not only […]
Salesforce Health Cloud – Summer ’24 Edition: Have you heard of AI?
The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry. Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]
Overcoming Payer Challenges With Perficient’s Shop, Quote & Enroll Solution
In today’s rapidly evolving healthcare landscape, payers face numerous challenges in delivering efficient and personalized services to their members. The traditional healthcare experience is often fraught with complexities, inefficiencies, and a lack of transparency, leaving both payers and members frustrated. The Challenges: Lack of a Single Member View: Payers often struggle with fragmented member data […]
Healthcare’s Digital Back Door: One Term, Two Meanings and How (or Whether) to Use It
We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]
Secure and Personalized Commerce for Healthcare and Life Sciences
The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]
Caregiver Healthcare Content: When the Patient Isn’t Your Audience
Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]
Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization
In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps. So, what’s the problem? Per the […]