Perficient announces the release of two business podcasts to kick off 2021. The new podcasts titled What If? So What? and Intelligent Data offer audiences expert insights on how digital technology can transform business and reshape customer experiences today. Click on the logos below to listen to the first episodes. What If? So What? This […]
Posts Tagged ‘digital strategy’
I Don’t Want Another App, I Just Want My Stuff. A Product Owner Faux Pas?
New data is available to show that the major carriers (UPS, FedEx and USPS) generally performed well compared to last year which is surprising given over 2 million packages still missed their Christmas delivery window. Perhaps as a response to all of the delays, a new crop of apps have appeared that “help” customers aggregate […]
Know My Industry: The Business Value of Experience Design (Part 3 of 8)
This is the third in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of knowing the industry: Applying the unique demands and challenges that the industry category brings to remain competitive and relevant. […]
How is Diversity and Inclusion Incorporated into Your 2021 Digital Roadmap?
A year and a half ago I published an updated view of Digital Responsibility as part of our Digital Essentials series. It challenged the notion that digital responsibility starts and ends with data privacy, and introduced the idea of incorporating accessibility, diversity, and inclusion into digital responsibility mandates. While some organizations had started considering these […]
Outcomes: The Business Value of Experience Design (Part 2 of 8)
This is the second in a series of blog posts sharing our study results on the business value of experience design. Read the first post here. In this post, we explore the value of outcomes: ensuring that every user interaction builds and delivers on the business outcomes that the company is investing in. As a […]
Post COVID-19 Customer Experience Imperatives
COVID-19 vaccines appear to be close to helping resolve the 2020 Coronavirus Pandemic. The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? […]
More Than a Brand Steward: The Redefined Role of CMO
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen […]
Rise in Synthetic Experiences
As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]
Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies
Digital disruption continues to accelerate across every industry, including the digital industry itself. The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their business and they needed to drive their customers to their web site. Digital agencies merged decades-old creative and marketing experience with emerging […]
Will Customer Experience Ever Rule the World?
I talk with a lot of companies who want to up their game in delivering a better customer experience. Yet, I’m always struck by the impediments companies always put in front of themselves that negatively affect that experience. “We can’t do that because…” is always the first part of a long set of internal issues […]
The Business Value of Experience Design (Series Introduction)
Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more. But a great customer experience is not a matter […]
COVID-19 – The Common Enemy to Manufacturing Companies?
I recently enjoyed hosting a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies. The topic was, “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?” As many know, Digital Transformation has been a hot topic in manufacturing for years. Most manufacturers had it in their […]