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[Podcast] What If? So What? Episode 2: What If I Convinced The CEO To Embrace Design?

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No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself.

Design today goes far beyond the packaging and the product. How the consumer feels –whether good or bad – while buying and using a product is the design.

In Season 1, Episode 2 of the What If? So What? podcast, host Jim Hertzeld interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks “What would happen if we convinced the CEO to embrace design?”

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Episode Guest Profile

Chris BernardChris Bernard, VP of UX and Design, CDK Global is an executive focused on design, technology and strategy based in Chicago. Chris has 15+ years as a leader applying design thinking principles to organizational change, entrepreneurship, emerging technology, digital transformation, devices, software, and technical platforms.



Meet the Hosts

Jim HertzfeldJim Hertzfeld is Principal and Chief Digital Strategist for Perficient and works with clients to make their customers and stakeholders happy by delivering insanely great digital experiences.

LinkedIn | Perficient



Kim Williams-Czopek

Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She specializes in digital experience, retail, and digital.

LinkedIn | Perficient

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Tracy Mueller

Tracy Mueller is the Marketing Manager for the Strategy + Transformation Pillar based in St. Louis, Missouri.

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