Data isn’t just an asset—it’s the lifeblood of most organizations. As businesses continue to amass vast amounts of information, the exposure to potential breaches grows exponentially. According to IBM, the global cost of data breaches continues to rise, with the average incident now costing companies $4.88 million in 2024, up 10% from the previous year. […]
Posts Tagged ‘Data’
Shoptalk Fall 2024: Mission Debrief
Shoptalk held its first ever Fall conference in Chicago this past week and our very own Justin Racine, Principal of Unified Commerce, was present to take it all in. This year’s theme was 007, so Justin was on a reconnaissance mission to gain as much information on retail and commerce trends as possible. Here’s a […]
Exploring Apigee: A Comprehensive Guide to API Management
APIs, or application programming interfaces, are essential to the dynamic world of digital transformation because they allow companies to communicate quickly and efficiently with their data and services. Consequently, effective management is essential to ensure these APIs function correctly, stay safe, and provide the desired benefits. This is where Google Cloud’s top-tier API management product, […]
Agentforce at Dreamforce 2024: Perficient Explores Salesforce’s Agentic AI Platform
For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance. Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]
Nationwide to Talk Personalization, Data, and AI at Dreamforce 2024
Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Whether you’re attending in person […]
How Data and Personalization are Shaping the Future of Travel
Generic travel brochures and one-size-fits-all itineraries are becoming less prevalent in today’s travel and tourism industry. Travelers crave truly unique experiences, and the industry is responding with a powerful tool: data. By harnessing the power of data and personalization, travel companies are unlocking a new era of customer engagement, satisfaction, and loyalty. Bespoke Travel Experiences Powered by Data Travel recommendations shouldn’t […]
Perficient Recognized as a Major Player in IDC MarketScape for Cloud Professional Services
Navigating the complexities of cloud technology requires an exceptional partner. We are thrilled to announce that Perficient has been named a Major Player in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment (Doc #US51406224, June 2024). What Does This Inclusion Mean for Perficient? “We’re honored to be recognized as a Major Player in […]
Crafting AEP Schemas: A Practical Guide
Welcome to the world of Adobe Experience Platform (AEP), where digital transformation becomes a reality. If you’ve landed here, you’re already on your way to making significant strides in your organization or your career. In a digital era where data reigns supreme, and the Customer Data Platform (CDP) landscape is ever-evolving, businesses strive to maximize […]
Data is the New Oil
Data is the new oil. In today’s digital world, data is the new fuel. According to the latest estimates, 328 million terabytes of data are created each day. The age we live in is a digital age. As technology evolves, so has the use of the internet, which has skyrocketed in the last 10 years. […]
Einstein Personalization and Salesforce Connections 2024: AI Integration at the Forefront
Attending Salesforce Connections 2024 at McCormick Place in Chicago was an energizing experience, highlighting the forefront of AI integration in business operations. The event gathered industry leaders to explore the latest advancements in artificial intelligence, data integration, and commerce, with a clear focus on how these technologies are reshaping the business landscape. One of the […]
Unlocking the Power of Salesforce Data Cloud: A Dive into Data Graphs and Query Editor
What a great week at Connections 2024 in Chicago! There were so many great sessions and announcements to be excited about. I wanted to write about two of the lesser known, but albeit very important features of Data Cloud and how they work together: Data Graphs and Query Editor! In the fast-paced world of customer […]
Introduction to Star and Snowflake schema
In the world of data warehousing and business intelligence, two key concepts are fundamental: Snowflake and Star Schema. These concepts play a pivotal role in designing effective data models for analyzing large volumes of data efficiently. Let’s delve into what Snowflake and Star Schema are and how they are used in the realm of data […]