Interested in a career in tech? Consider applying to Perficient’s Bright Paths Program. At Perficient, we’re committed to bringing more diverse insights and skillsets into the conversation to drive true innovation forward. Our Bright Paths Program is designed to advance STEM education and career opportunities for underrepresented constituencies and communities while closing the gap in […]
[Part 2 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]
[Part 1 of 2] How to Refresh Your Marketo Data for the New Year
New Year, New You! It’s 2022! Take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? If you’re like most Marketo Admins, it’s tough to find the time – but you know how important it is. Never fear, I’m not judging you! […]
Power Query – Intro
Background In 21st century era, data is the most valuable and critical asset of any business. To convert this data into knowledge, analytical processes are required to be applied on data. Every level of management requires analysis of data, but its context is different for all. Previously data analytics was primarily done by business ERP […]
Data Is Key Across the Sales Enablement Platform
My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – […]
The Not So “Secret Sauce” of Data Analysis
Every organization manages data internally that provides support in running the operations and provides enriched content to an external audience such as buyers or distributors. To manage the organizational data effectively, it is recommended to conduct data analysis to assess the current state, make informed decisions to streamline that data and help its growth. Data […]
Meet Perficient’s Chief Strategists: Mike Porter
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. Understanding […]
OLAP and Hadoop: The 4 Differences You Should Know
OLAP and Hadoop are not the same. OLAP is a technology to perform multi-dimensional analytics like reporting and data mining. It has been around since 1970. Hadoop is a technology to perform massive computation on large data. Around since 2002. They can be used together but there are differences when choosing between using Hadoop/MapReduce data […]
5 Ways APIs Benefit Data Mining and Analysis
The other day, I was looking at a car rental website to book a reservation. To my surprise, what followed were numerous advertisements popping up on my web browser – all much better deals than those on the site I was searching! I was amazed. I wondered how my single search result could personalize the kind of […]
5 key roles of Data Architect in Information Management
As architects, sometimes we get caught in the trap of focusing on the most tangible aspects of our architecture solving business problems, while losing track of the aspects that truly drive our architectural decisions. Information architecture serves as that vital bridge from the business applications to technology architecture (TOGAF Architecture Development Method). Although solutions […]
What Enterprise Information Management Means to Me
As Gartner Research pointed out, by 2020, IT will generate $225 Billion in revenue for Social, Mobile, Analytics, and Cloud (SMAC) market. The foundation of the success behind these areas are information management and delivery. What is Enterprise Information Management (EIM)? EIM is the art, science, and management of building actionable intelligence with available data. […]
Data Analyst versus Data Scientist
Is Data Scientist a Data Analyst OR vice-versa? I googled this and got more than a 1000 websites that provides this differentiation. So my thought was to consolidate everything I learnt for people who choose their career path in one or the other. If you check Gartner’s Hype Cycle of Emerging Technology, the peak of […]