Posts Tagged ‘Content Management’

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]

Perficient Digital and Symantec have created an AI-enabled self-service cybersecurity support agent called ‘Sami.’ We are excited to announce that the new platform reduces phone channel use, case abandonment, and improves knowledge of customer behavior.  [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“When it comes to user-centered design, there is a strong push toward real […]

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

Migrating content into AEM is nobody’s idea if fun. Creating experiences and authoring content in the powerful AEM authoring experience is great, but identifying, classifying and mapping legacy content? Not so much. AEM’s repository structure contributes to this challenge. AEM, being based on the Java Content Repository (JCR) offers a massively more flexible content taxonomy […]

Did you know Pepsi’s intranet name is “My PepsiCo?” Or that AT&T’s is “Access?” As a company grows, the employee base’s need to streamline communication, as well as share knowledge and consumer business information in a secure place, increases. Hence, the intranet: A single source or a destination where employees can login to connect and […]

  For some time now I’ve been using an intuitive, full-featured Content Management System for managing my blog posts and other content on danklco.com. This system supports rich text editing, using a component-driven page builder, all of the content management bells & whistles, a full java app server stack for developing integrations and is 100% free […]

Version control. Whether your marketing team is within an agency, small business, enterprise, or startup, keeping track of content versions is a struggle. And the struggle is real for everyone on the team. When multiple people touch content files, things can get ugly. Changes get lost or overwritten, the wrong versions get passed along from […]

What is My Content Production Approach? Building a content production approach is critical to a successful implementation of Adobe Experience Manager. By carefully considering the business needs, goals and objectives, you can start with a content production approach that will enable your team to successfully leverage Adobe Experience Manager to create a pipeline of relevant, […]

🕙 It’s almost time!     In just under a week, on April 24th, I will be presenting at the next Ask the Community Expert session about AEM Content Reports. I previously covered AEM Content Reports in my post New From Perficient Digital: Content Reports in AEM. This webinar will go deeper and show you […]

In the most recent RightScale State of the Cloud Report, the technology provider shed light on the popularization of containers in the enterprise, especially as more organizations move towards public cloud solutions like IBM. Concurrently, organizations are also dealing with a plethora of new content and need ways to manage, interpret, and make decisions to […]