B2B medical sales involve the purchasing of medical supplies, including personal protection equipment (PPE) such as masks, gloves, goggles, and face shields, and typical customers are labs, hospitals, clinics, manufacturing companies, and clean rooms. These products protect the wearer from their environment where infection, disease, or dangerous chemicals may be present. In hospitals, the wearer […]
Posts Tagged ‘commerce’
Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.
It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]
COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models
In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]
Strengthen Your B2B Commerce Experience with CPQ & PIM
In our blog, Building Better B2B Commerce Experiences with CPQ, we explored how companies can benefit from implementing a CPQ system. To take it a step further, we’ll now explore how pairing a product information management (PIM) system with CPQ strengthens your tech strategy so you can build an effective B2B commerce experience. A PIM […]
Add the Google Shipping Address Autocomplete Feature in Insite Commerce
Shipping address is a very important data point in online shopping, which is why improving the shopping cart experience with an address autocomplete feature is becoming more common on ecommerce websites. Adding the Google Places Autocomplete API to your online store’s checkout workflow can increase conversion rates, decrease abandoned shopping carts, and result in 20% […]
Innovation in B2B Healthcare: the Now, the New, & the Next
It goes without saying that the start of this new decade is unprecedented, unplanned, and flat out unwanted. Yet here we are, and we must find ways to think creatively and collaboratively moving forward. B2B healthcare organizations are at a very interesting crossroads. With all that has happened around the COVID-19 pandemic, leveraging technology and […]
How to Create a Unified Process to Manage Product Content for B2B Healthcare Ecommerce
Healthcare ecommerce has seen consistent growth over the past decade, and during the last couple of years, the Amazon effect within the healthcare space has caught everyone’s attention. Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the […]
[Analyst Study] Delivering Customer-Centric Experiences for Digital Commerce
Having a digital experience platform (DXP) that’s just “good enough” doesn’t cut it anymore. Whether you’re responding to shifts in the economy, society, or just customer preference, being able to deliver a robust omnichannel commerce experience is now the cost of doing business. Perficient and Episerver partnered with IDC, a leading industry research organization to […]
Grow Sales Across B2B and B2C Channels [Webinar]
It’s more important than ever for brands to invest in digital channels if they want to grow and expand at the speed of business. To successfully develop a commerce site that will drive traffic while increasing sales, you need the right team and the right commerce strategy and roadmap. Join Perficient and Benchmade, a forward-thinking […]
Building Better B2B Commerce Experiences with CPQ
What is CPQ? In the B2B industry, complicated products and a large catalog can make providing a quote a lengthy process, often generating inaccurate product configurations and quotes. The same order may vary in price depending on factors like your relationship with the client, the promotions you’re offering, product bundles, accounts with recurring orders, and […]
Digital Commerce: Federated Model vs Centralized Model
Becoming a digitally mature company is a vital piece to success. But what does your company need to look like today and what should it look like in the future to align toward that goal? What skills and resources do you need to build an organizational model that supports digital maturity? These are often questions […]
Digitally Catering to New Customers Post-COVID
In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]