Posts Tagged ‘b2b’

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

This is the third post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  As I mentioned in last week’s post on attribution flaws, a recent Perficient Digital survey of B2B organizations reported 92% of marketing leaders state that proving the impact of marketing campaigns is a […]

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

This is the first post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. How clean is the data in your marketing automation platform? It is likely you cleaned at some point, but are you cleaning it regularly?  Data changes instantly and consistently, and if you don’t […]

B2B customers expect the same level of personalization, frictionless service, and consistency across channels from their business transactions that they enjoy in their consumer buying experiences. To keep up with (and exceed) customer expectations, B2B companies need to be proactive in evolving their digital strategies and technologies. Join our Commerce, Digital Strategy, and Digital Marketing […]

Marketing-to-sales alignment is critical for companies looking to increase revenue and shorten buying cycles. Bringing people, processes, and technology together is a large piece of the alignment puzzle. Today I’m going to talk about the technology piece, specifically marketing automation, and how technology companies are using Marketo Engage to help with team alignment.  Technology companies […]

When it comes to your users, the value of loyalty and loyal customers cannot be overlooked.

Businesses are constantly looking for new ways to provide elevated customer experiences while using technology to support both internal and external operations. They want to innovate and scale their efforts quickly, without process disruptions or data jeopardization. That’s why more and more organizations are turning to a “headless” commerce approach to connect content touchpoints across […]

Rather than begin a digital transformation journey with technology (as many organizations tend to do), you must begin by setting objectives, evaluating your market, and determining where you fit. Only then can you begin to assess internal capabilities and begin selecting the technology to support new initiatives. IT and Technology New technology deployments require a […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. At the end of your business evaluation, you’ll start assessing internal capabilities. Once you’ve examined your availability and stocking abilities, you’ll […]

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, evaluating your market, and determining where you fit, you need to evaluate where your organization stands today […]

Knowing about a users engagement helps us understand their “readiness” and can inform messaging strategies.