A compelling digital strategy aligns customer experiences, business execution, and the right technology as the market and your competition constantly evolve. Our Digital Essentials highlight the most compelling aspects of all three to help you react and respond to this ongoing evolution.
This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.
As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy.
The last flaw in our hidden attribution series is weak executive buy-in. Marketing attribution strategies and goals are a true team effort and if your executives are missing from the conversation, your efforts may struggle to produce results.
Here are a few signs this flaw could be impacting you:
- Budget allocation struggles – your leadership isn’t closely connected to your strategies and goals so they don’t clearly understand why you are asking for a new attribution tool.
- Low-level company awareness of campaign performance – marketers need to communicate with internal teams clearly and often when it comes to campaign performance. If your company isn’t regularly updated on performance, weak executive buy-in could be an issue.
- Marketing viewed as a cost center rather than a growth driver – if your company doesn’t see the revenue driven by marketing they might view your team as a cost center rather than a growth driver.
Engaging the C-suite level is key for marketers looking to advance their attribution efforts.
Download the guide below to learn more about this hidden flaw and the others to watch out for.