Posts Tagged ‘Artificial Intelligence (AI)’

Conversational Marketing: Old School Meets New School

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]

Coronavirus

Coronavirus Pandemic in the Age of Digital

As the Coronavirus pandemic (COVID-19) continues to spread across the US and other countries and the administration announces free testing for the Coronavirus, the markets are also experiencing unusual volatilities. Also, we are seeing fears continue to grow amongst the public with state emergencies being declared, school district closures, and officials advising people to stay […]

Quantum computing is the next wave in technology.

Customer Satisfaction in Financial Services with AI-Powered Search

Providing the ultimate customer satisfaction is the cornerstone of digital transformation. When a customer or potential customer searches your site, providing personalized content is a large factor in the quality of their engagement. In fact, it can make or break the customer experience – and your business. Forcing customers to wade through results and links […]

Healthcare Marketing

5 Examples of Incorporating AI into Healthcare Marketing

Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]

The Parcel Is On The Conveyor Belt,concept Of Automatic Logistics Management.3d Rendering.

Want to Provide Amazon-Level Personalization? Now You Can.

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

retirement services

Drive Company-Wide Solutions in Retirement Services with AI

Previously, I analyzed fraud detection and content management methods, with the assistance of artificial intelligence (AI). In my final post of this blog series, I explain the opportunities artificial intelligence provides to retirement services transformations. For many 401(k) plans, passing ADP/ACP testing can be a very difficult and challenging endeavor, and there can be severe […]

fraud detection

Fraud Detection and Content Management Efficiencies with AI

My last blog looked at call center optimization and how artificial intelligence (AI) provides an in-depth look into financial advice. In this blog, I analyze fraud detection and content management methods, with the assistance of AI. Fraud Detection In the online and digital world of financial services, fraud has increased and become harder to detect. […]

AI adoption allows employees and AI to co-exist

Perficient and Symantec Empower Customers with AI

Perficient Digital and Symantec have created an AI-enabled self-service cybersecurity support agent called ‘Sami.’ We are excited to announce that the new platform reduces phone channel use, case abandonment, and improves knowledge of customer behavior.  [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“When it comes to user-centered design, there is a strong push toward real […]

retirement services

[Guide] 5 Opportunities to Transform Retirement Services with AI

Financial services back-office processing, particularly in retirement services, has historically been a very labor-intensive and opaque environment. Most organizations have made it a strategic goal to find ways to be more efficient and also to capitalize on the extraordinarily complex data to find trends and insights to better serve their customers. Today, the advanced pattern […]

Meet Perficient’s Chief Strategists: Bill Busch

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on their areas of expertise. […]

Digital Transformation

Automation and Artificial Intelligence (AI) with ServiceNow ITSM

Why Automation & AI ? Automation and Artificial intelligence are transforming businesses by improving enterprise productivity and innovation.   Each new version of ServiceNow ITSM includes new and enhanced automation and AI capabilities. What is ITSM ? IT Service Management (ITSM) refers to all the activities involved in designing, developing, deploying, supporting and managing the life-cycle […]

Web API Using Azure

Meet Perficient’s Chief Strategists: Arvind Murali

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. The […]

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