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Coronavirus Pandemic in the Age of Digital

As the Coronavirus pandemic (COVID-19) continues to spread across the US and other countries and the administration announces free testing for the Coronavirus, the markets are also experiencing unusual volatilities. Also, we are seeing fears continue to grow amongst the public with state emergencies being declared, school district closures, and officials advising people to stay […]

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Customer Satisfaction in Financial Services with AI-Powered Search

Providing the ultimate customer satisfaction is the cornerstone of digital transformation. When a customer or potential customer searches your site, providing personalized content is a large factor in the quality of their engagement. In fact, it can make or break the customer experience – and your business. Forcing customers to wade through results and links […]

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5 Examples of Incorporating AI into Healthcare Marketing

Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]

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Want to Provide Amazon-Level Personalization? Now You Can.

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

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Drive Company-Wide Solutions in Retirement Services with AI

Previously, I analyzed fraud detection and content management methods, with the assistance of artificial intelligence (AI). In my final post of this blog series, I explain the opportunities artificial intelligence provides to retirement services transformations. For many 401(k) plans, passing ADP/ACP testing can be a very difficult and challenging endeavor, and there can be severe […]

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Fraud Detection and Content Management Efficiencies with AI

My last blog looked at call center optimization and how artificial intelligence (AI) provides an in-depth look into financial advice. In this blog, I analyze fraud detection and content management methods, with the assistance of AI. Fraud Detection In the online and digital world of financial services, fraud has increased and become harder to detect. […]

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Perficient and Symantec Empower Customers with AI

Perficient Digital and Symantec have created an AI-enabled self-service cybersecurity support agent called ‘Sami.’ We are excited to announce that the new platform reduces phone channel use, case abandonment, and improves knowledge of customer behavior.  [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“When it comes to user-centered design, there is a strong push toward real […]

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[Guide] 5 Opportunities to Transform Retirement Services with AI

Financial services back-office processing, particularly in retirement services, has historically been a very labor-intensive and opaque environment. Most organizations have made it a strategic goal to find ways to be more efficient and also to capitalize on the extraordinarily complex data to find trends and insights to better serve their customers. Today, the advanced pattern […]

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Meet Perficient’s Chief Strategists: Bill Busch

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on their areas of expertise. […]

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Automation and Artificial Intelligence (AI) with ServiceNow ITSM

Why Automation & AI ? Automation and Artificial intelligence are transforming businesses by improving enterprise productivity and innovation.   Each new version of ServiceNow ITSM includes new and enhanced automation and AI capabilities. What is ITSM ? IT Service Management (ITSM) refers to all the activities involved in designing, developing, deploying, supporting and managing the life-cycle […]

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Meet Perficient’s Chief Strategists: Arvind Murali

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. The […]

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Should Auto Dealers Use Chatbots On Their Websites?

The growth of chatbots in the auto industry is undeniable. They have flooded the industry and are being used in multiple ways. Some of the uses are positive and others are negative. One of the negative, and most controversial, ways these chatbots are being used is occurring at the dealership level. Almost every dealer has […]

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Essentials for Your Digital Strategy: Infuse AI in Customer Experience

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]

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Perficient Digital Wins Gold dotCOMM Award for Cyber Security Site

Perficient Digital prides itself on producing exceptional work that transforms clients’ digital platforms. Together with a leading cybersecurity company, Symantec, we worked on the design and development of Support.Symantec.com which earned a gold dotCOMM award. Our submission included in-depth content and design strategy, along with consultation from our artificial intelligence (AI) team.  As Symantec’s award-winning […]

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How the Telecommunications Industry is Positioned for Greatness

Change happens in the business world. The telecommunications industry is a principal example of the fluid, dynamic and rapidly evolving business environment. The dividers between telecommunications, technology and entertainment are becoming less-and-less prevalent; thus creating an entirely new telecommunications industry. Blockchain Technologies Blockchain in the telecommunications industry isn’t a crazy idea to fathom at all. […]

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AI Cements its Place at the Digital Health Table

My previous blog installment described the opportunities with better analytics and patient experience. This blog will highlight artificial intelligence (AI), and all the opportunities it brings to the industry. Despite the myriad of trend articles claiming a seismic change in healthcare as a result of AI applications, the reality of the impact we see is […]

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How Can AI Be Used For Clinical Trials?

The continuous innovation of technology is changing the way companies operate across different sectors. In particular, big data and artificial intelligence (AI) are expected to have the most significant impact. In this post, we’ll discuss how big data and AI can be used to support clinical trials in a variety of ways. How does big […]

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Meet Perficient’s Chief Strategists: Mark Polly

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

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Essentials for Your Digital Strategy: Smart Personalization

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Personalization is a fundamental piece of any digital strategy. Customers expect it, the […]

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Trust Must Be Earned at Every Point During the Client Experience

Whether you think Facebook users don’t understand what information of theirs is subject to disclosure (user’s fault) or Facebook needs to provide more education and acknowledgement of risk to its users (Facebook’s fault), no one can argue it’s been a rocky year for the company as it works to regain user trust. In the rush […]

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