COVID-19

Any researcher who focuses on understanding human behavior will tell you that most people report that they would do something or they would want something, but in practice they demonstrated dramatically different desires and actions. That’s what makes predicting how customer behaviors will change after COVID-19 so difficult. One source of truth we can reference […]

About a year or so ago, I decided that I needed a career change. I’d spent the last 10+ years working as an ecommerce practitioner within the health and medical space, and loved the time that I spent helping our customers. Knowing that I needed a change, I spent some time diving into what I […]

Healthcare organizations are on a critical mission to care for the community during unprecedented times. Digital communication is the way everyone communicates — now more than ever. Recognizing this urgency, our team has prepared quick, actionable tips to, we hope, help lighten the immense load you carry. This blog presents our first of seven resource […]

Yesterday I noticed this little gem in my LinkedIn feed, courtesy of author Mark Metry: There is, of course, a bit of wry humor behind it. But there’s also a great deal of truth – and a serious reality – particularly for manufacturers. According to a March 2020 survey by the National Association of Manufacturers […]

In recent days, many articles have been published about how banks are challenged with processing loan applications that are submitted in response to the government’s Paycheck Protection Program (PPP), which, according to the Small Business Administration (SBA), “authorizes up to $349 billion in forgivable loans to small businesses to pay their employees during the COVID-19 […]

While healthcare marketing efforts are devoted  to coronavirus pandemic, your messaging and outreach strategies can’t come to a halt during the current crisis. This post will explore how you should change your strategy during the time of COVID-19 and how you make use of your existing communications toolbox. Communications Changes to Adapt to the Coronavirus […]

Having an accessible web site is a necessary component of your digital presence. Being able to order online groceries, prescriptions, and other essential products can be a challenge for people with disabilities in the best of times. With the COVID-19 pandemic, the need for an inclusive, accessible presence becomes more critical. You need to be […]

Perficient Supports with COVID-19 Hackathon As we know, customer engagement goes beyond customer service. As businesses around the world grapple with the impact of COVID-19 (more commonly known as Coronavirus), digital has the power to help organizations respond quickly while mitigating risk.  No stranger to hackathons, Perficient continues to create solutions to support the fight […]

The COVID-19 pandemic uncovered many challenges organizations face with enabling and supporting remote work. Companies, teachers, and others are turning their communication efforts to Zoom, a leader in modern enterprise video communications, with easy, reliable video and audio conferencing systems. As millions of people look to Zoom as a go-to source of video and audio […]

We believe the impact of COVID-19 on global, regional, and local marketing and advertising stems from a truly human response to a completely unique zeitgeist. Marketers and customers alike face uncertainty surrounding health, social, and economic stability with no immediate end in sight. Marketers are torn between the need to support their brands while remaining […]

It’s time to rethink our approach to security. Cloud applications, and the mobile workforce have redefined the security perimeter. Employees are working remotely, and bringing their own devices. Unfortunately, COVID-19 has now added to the strain of securing your organization. The pandemic has forced many businesses into supporting a primarily home-based workforce.   During these challenging times, it is vital to ensure your organization is […]

With the world in chaos, you need to do what you can to navigate the rough economic seas. You may have 0 servers, 0 BI staff, 0 dedicated resources available to spin up a BI solution.  Worst of all you have a $0 budget.  So what can you do in 45 days to help your […]