Strategy and Transformation

Perficient is a global consulting company that provides consulting services for digital transformation. Within the cloud computing space, our core competencies are in strategic planning, workload modernization and migration, pipeline automation, and big data. What Does the Cloud Team at Perficient Do? “Our team helps clients leverage cloud technologies from strategic planning through implementation for […]

Previously, I analyzed the current themes in banking according to executives. This blog outlines how banks are implementing digital transformation strategies. Digital transformation strategies for banks have, for years, centered attention and investment on frictionless service, personalization, customer journeys, user experience, lean transformation, organizational alignment, emerging business models, FinTech partnerships, and mobile. While this will […]

When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.

As we approach the holidays, I’m reminded of Charles Dickens’ A Christmas Carol, and how Ebenezer Scrooge came to see the light after three ghosts showed him the impact his actions had on himself and those around him, and how he could save his soul and improve the lives of others if he changed his […]

Why it is so critical to get the ever-changing business priorities up-to-date for Agile software development teams? Let’s look at a real customer situation to find out. Case Study Here, we will look at a large fin-tech company that has a web-based application that runs on a scaled agile method. On the other side, they […]

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

In my last blog, I highlighted the first three steps a company must take to unlock the business value of Microsoft Office 365 (O365). In this blog, I highlight the next three steps to unlock the value of O365. Establish a Measurement Plan As the adage goes, “If you can’t measure it, you can’t manage […]

Previously I reviewed post-digital transformation in banking. This blog analyzes the current themes in banking according to executives. In recent years, five themes generally dominated (and rightly so) what bank executives paid attention to and invested in: 1. Generational Relevance The Millennial generation ushered in a different attitude regarding convenience, access, and responsiveness, and banks […]

Building customer satisfaction is crucial to winning satisfied, loyal, long-term customers. Customers appreciate when merchants remember them by name, or make recommendations based on their interests and past interactions. This gets tricky in eCommerce. People will “window shop” or browse leisurely for an hour in a store, but online customers who know exactly what they’re […]

While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.

This is the time of year when banks think about what strategies and investments to pursue in the coming year. And while retail and commercial banking is a complex, global industry driven by a combination of local-market macroeconomics, regulatory regimes, competitive forces, and customer behavior, the digital transformation strategies banks pursued for many years were […]

Previously, I analyzed the key to unlocking the business value of Microsoft Office 365 (O365). In this blog, I highlight the first three steps a company must take to unlock the business value of O365. Match Business Needs/Priorities to O365 Solutions First, it is important to determine where the business value of O365 lies, which […]