Synonyms: Pivot, Different, Unique
From a definition standpoint, when we talk about a ZigZag strategy we are talking about when organizations take a marketing approach that differs from the crowd and competitors and helps you stand out. When everyone is zigging, you are zaggnig.
Why do we care about ZigZag strategy?
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We care about zigzag strategy because it often helps you find unique, winning strategies. All marketing tactics or content strategies will eventually lose effectiveness over time so a zigging when others are zagging is a way for you to find the next best thing and keep your marketing fresh. Also, doing something that differs from what is being done or what people expect is a surefire way to catch attention.
How do start zagging when others are zigging?
The key to finding a way to pivot and differentiate from your competitors is to keep an eye on what they are doing. Always keep a pulse on what your competitors are doing, saying, creating, etc. This will allow you to see trends that are
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