More customer expectations. More data. More connected devices. It’s all increasing rapidly, driving the need for digital transformation. But while most manufacturers acknowledge the importance of this transformation, over the past few years only 5% of executives have been happy with their current digital strategies (Forbes). Why Manufacturing Is Different The standard definition of digital transformation […]
Strategy and Transformation
Combining Online and Offline Data in Automotive – Part One
As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]
[Analyst Study] 114% ROI for Manufacturers Working with Perficient
In the manufacturing industry, partner ecosystems create unique efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to customer data and digital experiences. According to Forrester, 71% of buyers choose a dealer, distributor or other partners after a digital-only journey. That means it’s more important than […]
Three Ways to Stay Connected in the Age of Virtual Conferences
It’s an unfortunate set of circumstances that are leading to tech conference cancellations, postponements or going all digital. We are challenged to reimagine what the virtual conference experience could look like for employees, partners, and customers. In our tech-oriented world, we’re constantly talking about change and transformation. We’re faced daily with challenges surrounding canceled or […]
VMware Tanzu Launching Today
Today marks VMware’s next step in the integration of Pivotal technology with the release of VMware Tanzu. VMware Tanzu is a portfolio of products and services for modernizing applications and infrastructure that includes Pivotal technology. It is built to simplify multi-cloud operations, freeing up developers to build applications. DevOps teams will be able to work […]
Getting to What Matters Most with Now/New/Next
The last best experience. It may seem unfair or counterintuitive to compare your organization’s customer experience to others outside your industry, but your customers are doing it every time they interact with you. They are holding you accountable to your promises but they are also passing judgment against the expectations set from experiences they have […]
What Is Digital? – Part 2
In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]
Welcome to Jockularity
What’s so funny? You may have noticed our blog has a new name–goodbye Brainjuice Box, hello Jockularity! And many of you may be wondering “what’s up with that”? As we’ve grown this blog over the last few years, we’ve come to love this community even more than we thought we could. You’ve been an awesome […]
What Is Digital? – Part 1
When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]
What If We Didn’t Call It Transformation?
Right before a new project kickoff, our client pulled me aside and said, “Don’t call it a transformation, that will just freak everyone out and we won’t get anything done.” Of course, the work IS a transformation initiative, but I understand her desire to reframe the effort to focus on the foundation for success rather […]
DAM! We Should Get Our Assets Together.
It’s DAM, not damn. Let’s dissect what these tools are, what to seek in a DAM, and more about managing your assets. Digital Asset Management (DAM) systems are a commonly misunderstood tool. “They’re like a file storage system, right?”. Technically, that’s not wrong, but that’s like saying that Google is “just a search engine”. Also, […]
PIM is to Organizational Growth as Mindfulness is to Personal Growth
“What is the best way to talk about a geeky subject and make it intriguing for everyone, even to those who do not work in a related field?” After wrapping up another workday containing “all things PIM,” and heading out to walk the dog, I began listening to an audiobook on the topic of Mindfulness […]