In the manufacturing industry, partner ecosystems create unique efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to customer data and digital experiences.
According to Forrester, 71% of buyers choose a dealer, distributor or other partners after a digital-only journey. That means it’s more important than ever to engage customers early – or risk losing out to more nimble competitors. Of course, for most manufacturers, it isn’t simple. Digitally transforming often means making dramatic changes in several dimensions, including data, technical expertise, marketing interactions and more.
For many, it also means finding resources outside the day-to-day operations. In other words? It means finding the right partner.
Why Perficient, Why Now
In a commissioned study released today, Forrester Consulting found the average manufacturer experienced 114% ROI and benefits of $3.8 million over three years by working with Perficient.
Build Modern B2B Commerce Experiences With Marketplaces
Keeping up with the ever-changing demands of buyers has become the central focus for B2B organizations. Sellers must invest in new methods to deliver compelling commerce experiences to exceed evolving customer expectations. Leveraging a marketplace can be that answer for your buyers and the next step in your business’ digital commerce journey.
For the March 2020 study, Forrester interviewed several executives who are responsible for driving digital transformation and improving dealer and customer experiences. Common challenges ranged from disconnected data to struggling to find the right expertise to turn their digital vision into reality.
“There weren’t a lot of people in my organization who could understand the vision of what we were trying to achieve – integrating data and connecting systems to truly develop a 360-degree view of everything,” said one VP of product management quoted in the study. Another executive shared: “We had four different, homegrown CRMs that were working independently of one another. None were linked.”
Additional challenges included improving dealer relationships, difficulties with coordinating leads and implementing new projects without the right expertise.
Real Benefits for Manufacturers
Forrester Consulting was commissioned to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment that manufacturers may realize by working with Perficient. The study offers a deep analysis of the savings, costs, and results associated with Perficient’s partner relationship management (PRM) solution.
Some benefits revealed in the study from Forrester include:
- Improved data quality to achieve a 360-degree customer view
- Increased marketing budget efficiency valued at $1.7 million
- 40% reduction in support calls
- $1 million in savings for internal systems
- Increased dealer acquisition and win rates
- Faster implementation of PRM capabilities
- Improved customer engagement and partner relationships
Read the full study, The Total Economic Impact™ Of Working With Perficient in The Manufacturing Industry (March 2020), below to see real-world interviews, statistical results and more.